Energy Brands

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Glaceau is a beverage brand of Energy Brands Inc., which offers enriched with various substances waters. Mid-2007, the brand of the Coca -Cola Company was incorporated.

Glaceau was in May 1996 by J. Darius Bikoff in Whitestone (New York City ) and was started with the production of the smart waters. Later vitaminwater ( currently best-selling product of Glaceau ) and vitaminwater10 vitamin and energy (both energy drinks ) that the products arrived fruitwater, added. After the German Ordinance on Natural Mineral Water, Spring Water and Bottled Water is neither mineral nor spring water and only bottled water, provided that the additives provided the food additive approval Regulation.

The branded products are among the best selling in the U.S. and were only available there first. From 2008 was also exported to the UK and Australia, followed in 2009 France. Since 2012, the product is also offered in Germany.

Products

The product range currently comprises five Glaceau products: smart water, fruit water, vitaminwater10, vitaminwater vitamin and energy.

Smartwater

As Glaceau was founded in 1996, the first brand that was sold, was Glaceau smartwater. According Glaceau smartwater is inspired by the water cycle in nature.

In fact, it is the smart water, distilled water, which is enriched with the electrolytes calcium chloride, magnesium chloride and potassium bicarbonate.

Fruit Water

In 1998, Glaceau with fruitwater sugarless fruit drink on the market. Here the product were smartwater added additionally calorie-free fruit flavors and extracts and citric acid.

Meanwhile, the diet drink a crystalline fructose ( exactly as found in fruits ) has been added, which increases the number of calories of the drink only very slightly.

From fruitwater there are currently five flavors. These are:

  • Grape (German grape)
  • Lemon ( lemon dt )
  • Lime ( lime dt )
  • Peach ( peach dt )
  • Raspberry (German raspberry)

Vitamin Water

2000 was also Glaceau vitaminwater on the market. Again, the smart water natural flavors and vitamins were also added.

Today, vitaminwater the best-selling product of Glaceau. As the market gap between water and soft drinks, with a lower calorie content than soda drinks, it enjoys great popularity.

There are a total of 14 vitaminwater flavors:

  • Power -c ( dt Strength Vitamin C): dragon fruit Vitamin C Taurine
  • Defense (German defense ): Raspberry Apple Vitamin C Zinc
  • Focus: Kiwi Strawberry Vitamin A Lutein
  • Balance: Cranberry Grapefruit Vitamin C Glucosamine
  • Endurance (German endurance, stamina ): Pfrisich Mango Vitamin E Ribose
  • Essential (Eng. vital, essential ): Orange Vitamin C Calcium
  • Energy ( energy dt ): Tropical citrus Vitamin B Guarana
  • B- relaxed (German relaxed with vitamin B; pun be relaxed, be relaxed dt ): Guava - Jackfruit B Vitamins Thearine
  • Tranquilo ( calm dt ): Tamarind - Pineapple vitamin A, C and E
  • Rescue (German rescue ): Green Tea Vitamin C EGCG ( epigallocatechin gallate )
  • Multi -v ( dt multivitamin ): Lemonade with vital ingredients of vitamin A to zinc
  • Formula 50 (Eng. formula 50): Grapefruit, otherwise, as well as multi -v lemonade, but with respectively 50 % of the required daily dose
  • Sync ( short for synchronization ): Berries Cherry all the vitamins antioxidants
  • Revive (German revival ): Fruit Punch all the B vitamins potassium

Vitamin Water 10

On 2 April 2009 Glaceau brought another low-calorie drink series on the market, which is 10 calories per bottle 8 fl oz. (about 230 ml) contains. From vitaminwater10 there is so far the following flavors:

  • XXX: Acai - Blauberre - Pomegranate antioxidants
  • Mega -c ( dt a lot of vitamin C): Grape - Raspberry Vitamin C Zinc
  • Multi -v ( dt multivitamin ): Lemonade with all the vital substances of vitamin A to zinc
  • Revitalize (German revitalize ): Green Tea Vitamin C EGCG ( epigallocatechin gallate )
  • Energy ( energy dt ): Tropical citrus fruits all the B vitamins guarana
  • Essential (English essential ): Orange Vitamin C Calcium
  • Recoup (Eng. recreation, refreshment ): Peach Tangerine Vitamin B3, B5, B6 and B12
  • Go-go (Eng. Go - Go ): Berry Mix Vitamin E Ribose

Vitamin Energy

Vitamin energy is an energy drink, the Glaceau introduced in 2007. vitamin energy contains natural ingredients, caffeine, B vitamins, vitamin C and ribose, and no artificial colors, sweeteners or sodium, but among other things, but fructose.

There are 3 flavors that fills vitamin energy in the cans:

  • Dragon fruit ( dragon fruit dt )
  • Tropical citrus (German Tropical citrus fruits)
  • Fruit punch (German Fruit Punch )

Misleading advertising

In the UK, advertising of Vitamin Water, Soaked is the nährhaft (English nutritious ), referred to as misleading, because even one serving contains about a quarter of the recommended daily allowance of sugar.

In a trial in the United States relating to the advertising claims about Vitaminwater themselves said lawyers for the Coca -Cola Company, one can not assume that a consumer believe that Vitamin Water was a healthy beverage.

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