Executive Summary

The Executive Summary is a one business plan ahead Asked brief description of the business idea, the organization of the planned company, the market situation, market entry strategy and the planned financing, a summary of the main contents of the business plan condenses again gives the reader in a hurry. However, it should be written objectively also sound interesting, so that interest is created for the business idea. The term can be translated roughly as " Executive Summary " in German; the English loan word, however, is more common. The Executive Summary has to wake up in the first place the task in a ( risk) capital investors interest in the business plan and the underlying business model, making it one of the most important sections of the business plan. The Executive Summary met in writing the same function as the so-called ( oral ) Elevator Pitch.