Eye Candy
Eye Candy ( German literally eye - candy or " candy for the eyes ", mutatis mutandis: eye candy ') is a specialized linguistic concept of advertising and visual designer, who describes an effect laden graphical presentation of all graphic products or individual design elements. In contrast to the eye-catcher ( eye-catching ), the immediate attention excites and attracts attention, is an eye candy to as " Augenschmeichler " looks to fix longer ( as an eye catcher in the sense of imprison ) and attention to bind time to " it to stay "because" you can not get enough. "
Background
Psychologically there are visual effects that are exceptional, in contrast to the familiar and perceived as even under circumstances still as beautiful effects because they radiate more attractive.
Advertising, the latent desires needs, desires or interests of the observer satisfied, improves perception and extended the stay there, increases the probability that the transportable advertising information will be included and this in turn increases the advertising value.
Design of user interfaces
The term is especially prevalent among more GUI specialists or IT professionals. Here he describes a user interface or control panel design, with a particularly appealing and eye-catching graphics and / or effects. However, they rarely have a meaning for the service, but are used to make the product " looks good ". In some cases, an effect -laden design an efficient operation is even a hindrance.
Film
In the film Eye Candy describes an elaborate production design as rich, expensive equipment and costumes, elaborate special effects, the use of attractive actors and complex camera settings and rides, whereby the product is to be made more successful.