The moth is a city magazine in Vienna, which was founded in 1977 and is published weekly. Editors are Florian Klenk and Armin Thurnher.
For the moth out include Hermes Phettberg, Andrea Maria Dusl and restaurant critic Florian Holzer. Since spring 2005, a regional edition of the moth for Styria appears.
The moth was originally created out of the movement around the occupation of foreign slaughterhouse St. Marx Vienna in 1976 ( cf. Arena). On 25 May 1977, the first edition of the butterfly appeared. For the core in the first years be understood as collective Butterfly editors were among students at the Institute for Theatre Studies of the University of Vienna, including the founder of the newspaper Armin Thurnher, Christian Martin Fuchs and Walter Martin Kienreich. Concerns of the magazine founder was to report in terms of a counter-public sphere of the everyday, everyday racism and the "golden Viennese heart ", but above all to provide as complete a calendar of events for Vienna. Editor of the the 2 -weekly magazine was the Association of the Friends of the butterfly.
In 1979, the editorial was awarded the junior award of the Dr. -Karl -Renner- Journalism Award. In the following year appeared with the "Instruction booklet Vienna " the first publication of the moth - book publisher. Until 1980, the moth appeared in the pure hand sales system, and only then, with a circulation of approximately 10,000 copies, the distribution was professionally organized. 1981 moved the editors of the rooms in the Esslinggasse in the Zelinkagasse (both in the 1st District, Inner City ) and was henceforth published by Falter Verlag GmbH. Shareholders were next Thurnher Mischa hunters, Herrmann Leeb ( 1983 by Christian Reder replaced ), Elisabeth Loibl, Anton Snow White and Werner grain. The co-founder of Fox and Kienreich were in 1977 and 1979 respectively excreted.
A first comprehensive reform sheet received the moth 1983. The format is now equivalent to that of other Austrian newspapers, for graphic design including logo drew largely conceptual artist Ecke Bonk responsible. In 1985, the moth has been awarded the first ever Professor Claus Gatterer Prize for socially committed journalism of the Austrian Journalists Club. In addition to the city magazine of publishing now also produced the Students' Union Express. In these years, the first cartoons of Tex Rubinowitz and Rudi Ivan Klein were printed in moths among others. Another move led the editorial staff in 1986 in the Marc -Aurel -Strasse. In the same year, the first corporate publishing product Falter Verlag, the Visa magazine appeared.
From 1987, the moth was published weekly ( every Wednesday ), redesigned by Rainer Dempf. Looking back Thurnher reported that switching the mode to a " simple but not untriftige consideration " Snow White ' fell: " double sales revenue, production costs half ". An economic crisis of the publisher yet led to the discontinuation of the Students' Union Express. The moth has now been published by the magazine Falter GmbH, the moths Verlags GmbH was founded for the publication of books and corporate publishing products. The transformation from the collective of the first years in a "normal" editing and the creation of the publishing companies of the moths Group was not smooth. In 1988, Oscar Bronner The standard was established, changed about nine -tenths of the editorial staff, including Mischa hunters to the new daily newspaper. In addition to hunters also secreted short and Loibl as a shareholder whose shares were acquired by Reder and Sigmar hit. New to the editors met Hans Hurch, Wolfgang Koch and Klaus fasting. In the same year an edition of the moth was seized at the request of the then Federal President Kurt Waldheim, because in a criminal complaint against him has been published. The media coverage of this process made the butterflies known far beyond his previous readership beyond.
1991 Investor Günter Kerbler, the majority of the shares acquired through the acquisition of the shares of the couple Reder and Hannes Pflaum three years later at the publisher rose, when a moth and financed a relaunch. The shoe was designed by Dirk Linke and the format was changed to half- Nordic.
The moth was until recently the only medium of Austria, the continuously themed media policy. Famous is the Ceterum censeo, the chief editor Thurnher since 1994 under each of his article sets: " In addition, I think the Mediamil Group must be smashed ." The response on the part of so criticized was carried out on the non- journalistic field: 1995 covered the Kronen Zeitung the moth because of a competition with lawsuits in the millions, which would almost certainly means the end of the financial newspaper. More turbulence caused the creation of the news magazine format in 1998. The new magazine, but also to stand in direct competition magazine profile, upgraded personnel to and promoted from almost all known at the time moth - editors, including the deputy editor Doris Knecht, the but still occasionally guest comments for the moth writes.
After Kerbler had withdrawn from the publisher in 1999, took hits and Thurnher together 74.1 percent, 24.9 percent were held by Hans -Michael Piech and Hannes Pflaum. As the parent company of the two publishers, the ST Holding was founded.
2005, the butterfly was awarded the Concordia Prize for outstanding journalistic achievements in the field of human rights. In the same year the newspaper was published for the first time with its own Styria output.
The 30th anniversary celebrated the moth in 2007 with a special edition in which, among other things, each one item from each year was published the Journal story, and named after a weekly section double CD " Good evil afterlife (30 years Falter - 30 years Music from Vienna) ".
With issue 38/2008 of 17 September 2008 the moth was relaunched. Significantly involved was because Dirk Merbach, longtime art director of the German weekly Die Zeit, who worked on the graphics of butterflies also quite some time. The project team for the redesign consisted of Lisa Kiss, Florian Klenk, Dirk Merbach, Klaus fasting, Christopher Wurmdobler and Armin Thurnher. Result was the development of the opinion route at the beginning of the paper, the inclusion of the Styrian part as a separate department directly into the butterfly, an extension of the event program ( now available as removable newspaper in the newspaper with the title Falter: week)., And the bracketing of both MAGAZINE Content was with the redesign accompanied by a greater openness to European and global issues, with a focus remained at the urban, Vienna orientation. Were also renewed the typeface and page layout, including through the introduction of marginalia.
The moths reported from left-liberal perspective on politics, media, culture and the Vienna city life. Original core part is a detailed Vienna diary for theater, cinema, parties and events of all kinds Outstanding Services to acquired the weekly newspaper with solid recherchiertem investigative journalism.
It is mainly the origin as a produced by amateurs fanzine - like sheet and its self-image, to represent the former " sleepy " Vienna urbanity, that the moth for historians to a journalistic source for the everyday history of Vienna and the history of alternative movements away from the mainstream pop culture of the late 1970s makes until the early 1990s,.