Fashion Star

Fashion Hero is the name of a weekly television program that was broadcast between 9 October and 27 November 2013 ProSieben. In the program got 21 designers the chance to present their collections to sell.

Contributors

Host of the show is Steven Gätjen. As mentors work with Claudia Schiffer, stylist Sascha Lilic and Uta Huesch.

In the broadcasts are the three labels s.Oliver, Karstadt and asos represented by one representative.

Broadcast sequence

The candidates have made ​​garments, which are then presented in the shows and the three labels are offered. The labels may submit a bid for the presented garments. If several labels have offered for an item of clothing, they can alternately increase their bids until only provides a label. This finally gets the rights to the appropriate garments, and can market them.

Odds

The show began with 1.2 million viewers respectively in the first two episodes below the transmitter section. After the episodes still significantly worse rates and a market share of only 3.2 % achieved, the show was moved from prime-time to a later time slot and shortened in length.

Criticism

The program was badly received: the show was a cheap -sounding fair spectacle, boring and bland. Neither will the design process shown, nor will clear the criteria by which the representatives of the labels outweighed its decisions. The moderator was in matters of fashion clueless, the task of mentors manageable and the designers would have little room to represent himself. Only the number of hits on the label sites has increased thanks to the permanent advertising.

Sales

The fashion companies involved are content despite the low ratings with the sales figures. After the airing of the first show several products were sold out even within a short time. The reasons for this are not clear: To outsiders can not judge whether the sell-off by a large amount of sales is made, or whether the number of units produced are simply so low that hardly any products were available. The labels do not publish the number of units sold. In any case, makes the Pro7 Labels compensation payments because the number of viewers and thus the range of advertising the label is so low.