FEMSA

Fomento Económico Mexicano ( Mexican Economic Development for Spanish; completely Fomento Económico Mexicano Sociedad Anonima, abbreviated FEMSA ) is a Mexican company with headquarters in Monterrey. FEMSA is listed on the Bolsa Mexicana de Valores in Índice de Precios y Cotizaciones (IPC).

The Company is the largest beverage company in Mexico and throughout Latin America.

History

FEMSA was established in 1890 with the founding principle of the Cuauhtémoc Brewery in Monterrey, the oldest beer brand Carta Blanca is still produced today. 1936 Valores Industriales was S. A. (VISA ) was founded as a holding company for all Group activities. In 1988, a restructuring of the group: FEMSA now bundled activities in the areas of soft drinks, beer, packaging and retail. Since 1998, shares of FEMSA on the New York Stock Exchange are traded.

In 1969 was built on the 34 acre site of a former hacienda in Toluca a new brewery. In 1970 the construction of a brewery in Guadalajara, in the production of the previously acquired Cerveceria Occidental was relocated. 1991, a brewery was founded in Sonora.

Over the years, the beer business of the company grew through numerous acquisitions - 1929 he was urged by the acquisition of Cerveceria Central in Mexico City at an early stage in the " enclosure " of today's main competitors Modelo 1945 was the acquisition of Cerveceria Nogales, Veracruz, yielding an early stage penetrated into the territory of the resident in Orizaba Moctezuma brewery. 1954, the breweries Compañia Cervecera de Tecate, SA taken in Tecate and the Cerveceria de Humaya in Sinaloa. The beer brand, taken over from the former brewery of the same name ( Tecate ) was brought by the Cuauhtémoc brewery was the first canned beer in Mexico on the market. In 1957 the acquisition of Cerveceria del Norte, which was founded in 1919 and their headquarters are also maintained in Monterrey, Nuevo León. 1965 two breweries were taken in Chihuahua, followed in 1985 by the acquisition of larger shares in the brewery Moctezuma. 1988 merged the breweries Cuauhtémoc Moctezuma and that brought brands such as XX bearing, Superior, Sol and Noche Buena. Since then, all breweries operate with the former names Cuauhtémoc Moctezuma or under the double name Cerveceria Cuauhtemoc Moctezuma. 2005 we took over, also based in Monterrey Brewery Specialities Cerveceras. 2006 takes place with the acquisition of the brewery Kaiser, which was renamed in FEMSA cerveja Brasil, the expansion to Brazil. 2010 transferred his entire FEMSA beer business to Heineken, FEMSA return got a 20 % interest in Heineken NV

1978, the first own shop under the brand name OXXO opened in Monterrey. By 1999, the chain grew to 1,000 stores. In the following years, FEMSA supporters even more rapid growth, so was opened in 2009 the 7000ste, 2010 8000ste and only a year later the 9000ste store.

In 1979 with the creation of Coca -Cola FEMSA in entering the soft drinks market, in 1993 31.6 % of Coca- Cola FEMSA to The Coca- Cola Company in Atlanta were sold (United States). 1994 51% of Coca -Cola Argentina Buenos Aires were acquired. 2003 the acquisition of Panamerican Beverages Inc. ( Panamco ), a large Coca -Cola bottler with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela and Brazil, 2007 together with the Coca -Cola Company the acquisition the juice manufacturer Yugos del Valle and 2008, the acquisition of Refrigerantes Minas Gerais Ltda. ( Remil ) in Belo Horizonte, a Coca -Cola bottler in Brazil. 2011 followed by Estrella Azul and El Prado further acquisitions in Panama.

In 2013, the Brazilian Companhia Fluminense de Refrigerantes and competitors ( for 1.8 billion USD) Spaipa were bought.

Activities

FEMSA now consists of three divisions.

Coca -Cola FEMSA

With 35 plants, 78,900 employees and a volume of 2.5 billion unit cases (equivalent to approximately 14.2 billion liters ), Coca -Cola FEMSA, the world's largest bottler of beverages of The Coca -Cola Company. A total of 100 beverage brands ( including various Coca -Cola varieties, Sprite, Fanta, Fresca, Lift, Delaware Punch, Mundet, Extra Poma, Senzao, Beat, Etiqueta Azul, Power Ade, Te Nestea, Adventures and Ciel ) are in nine countries Latin America and sold in the Philippines.

Coca -Cola FEMSA is among 28.7% of Coca -Cola Company and has a turnover of 124.715 billion pesos in fiscal year 2008, the largest division of FEMSA.

FEMSA Comercio

FEMSA Comercio operates OXXO, Mexico's largest chain of convenience stores with 9561 shops. OXXO sold about 13 % of FEMSA Cerveza former beer production and is also the most important distribution channel of Coca- Cola products in Mexico.

FEMSA Cerveza had 2008 sales of 47.15 billion pesos.

Beer shareholder

FEMSA Cerveza By 2010, operating six breweries in Mexico and eight in Brazil with a total of 35 brands of beer. FEMSA Cerveza also produced glass bottles, beverage cans and bottle caps.

The key produced by FEMSA beer brands were:

• Bohemia: brewed since 1905.
• Carta Blanca: the first beer brand, which was founded in Monterrey in 1890 Cerveceria Cuauhtemoc Moctezuma has brewed. The beer was awarded in 1893 at the World Exhibition in Chicago with the gold medal.
• Dos Equis: The beer was first brewed in the late 19th century by the German brewmaster Wilhelm Hasse in the Cerveceria Moctezuma in Orizaba. It was originally called " Siglo XX" ( 20th century), to celebrate the beginning of the new century.
• Indio: The brand has been brewed since 1905 and was originally called Cuauhtémoc. As it was, however, usually as " Indio " popularly referred to, finally, was the appropriate renaming.
• Noche Buena: The beer is a kind of Christmas Bock and only available in December.
• SOL: the following corona ( Grupo Modelo ) best-selling and most internationally famous beer in Mexico.
• Superior: the first beer that has brought the Moctezuma brewery in Orizaba in 1896 on the market.
• Tecate: was brought in 1944 by the Compañía Cervecera de Tecate on the market and on the market since its acquisition of Cuauhtémoc and FEMSA.

11 January 2009 Heineken announced its intention to acquire the beer business of FEMSA. The initiated by FEMSA acquisition had handled a value of 5.6 billion euros and was as a stock exchange. With the completion of the transaction in April 2010, FEMSA is 20% to Heineken NV involved and provides two members in Ausfsichtsrat.