Fielmann
Mark K. Binz, Chairman of the Board
Fielmann AG is a company focused eye care for consumers. With 572 branches ( about five percent of opticians in Germany ) achieved Fielmann 2012 a market share of 50 percent and a revenue market share of 20 percent and considered by the industry as the market leader.
Europe generated Fielmann AG 2012 with 671 branches in Germany, Austria, Switzerland, Poland, Luxembourg and the Netherlands in external revenue (including franchises and industry) from 1.29 billion euros and sales of 7.1 million glasses. The Fielmann share associated with the MDAX.
Günther Fielmann, certified optician, is the founder, majority shareholder and CEO of Fielmann AG.
History
In 1972, Günther Fielmann in Cuxhaven an eyeglass shop. Fell man recognized a market niche in the business with cash glasses that were not very popular due to lack of choice. There were only six plastic frames for adults and two for children. 1981 closed Fell man with AOK Esen a special contract and created 90 models of metal and plastic in 640 variants. The era of unity prescription glasses ended. 1984 launched a television advertising campaign Fell man with the slogan " My dad has not paid a penny to ". From 1987 to 1990 Fielmann expanded its number of market share of 11 to 16 percent, and had at this time three percent of all businesses.
Since 1994 Fielmann is listed. In the same year, the company came up with 294 branches and 4986 employees on a turnover of DM 868 million ( EUR 444 million ) and a profit before tax of 80.5 million DM ( 41.2 million euros ). In 1995, Fielmann the Pro- Optik AG in Basel with six branches in Switzerland. The Fielmann shop in Bahnhofstrasse of Zurich every year achieved a turnover of 16 million euros. Fielmann increased four percent of all specialist optical stores its market share in the years 1995 and 1998, from 32 to 38 percent. 1999 entered the market in Austria and by 2007 there emerged 24 offices.
2001 saw the establishment of Fielmann Academy, which the Plön Castle by Schleswig -Holstein acquired in January 2002 and there built a training center for eye care professionals. After several years of construction, the castle was re-opened in the fall of 2006. In January 2002, a new production and logistics center in Rathenow (Brandenburg) was inaugurated, which shipped about five million annual spectacle frames. Following the comprehensive elimination of legal services, the company designed together with the Hanse Merkur one for free insurance.
In June 2007, Fielmann opened two offices in Luxembourg. This Fielmann is represented alongside Germany in five European countries. For January 6, 2009 Fell man moved to the Exchange of SDAX to the MDAX. 2012, external sales increased by 4.8 percent to 1.29 billion euros. Pre-tax profit grew by 4.1 percent to 180.6 million euros, profit after tax increased by 3.4 percent to 129.7 million euros. Fielmann 31 December 2012, 671 branches and employed 15,494 employees.
Ownership
The Fell 's family controlled by the holding company Korva SE, Fielmann Family Foundation and direct shares more than 71 % of the shares of Fielmann AG.
Products
Fielmann AG covers as manufacturers, wholesalers and retailers from the entire value chain in the optical industry. In the future, be offered alongside eyeglasses, sunglasses and contact lenses also increasingly hearing aids.
Education and training
With five percent of the trade transactions is Fielmann in Germany 37 percent of all trainees in the optical trade. Currently, more than 2,500 apprentices complete their apprenticeship at Fielmann.
The nonprofit Fielmann Academy at Schloss Plön each year trains as an educational center for optometry 6,000 professionals, the device can also be attended by external opticians. In addition to apprenticeship and master school Fielmann Academy also offers courses for professionals and executives since 2007, she regularly invites to multiple academic colloquia.
Other activities
Fell man donates a tree every year per employee of the company. 2009 planted Angela Merkel, Peter Harry Carstensen and Günther Fielmann the one millionth tree in Büdelsdorf. Fell man is also involved in nature conservation and environmental protection, heritage conservation and organic farming. Günther Fielmann makes this as organic farmers and organic farmers to farm and farm Lütjensee Ritzerau. Fielmann support schools, communities, nursing homes, and promotes mass sports.
Awards
- 2003 - German Commercial Award in the category management performance in a niche of the retail trade
- 2011 - Corporate Excellence Award