Film screening

A screening referred to in the film industry to the special screening of a film, usually in the context of post-production and distribution. Screening is also called the demonstrations at film festivals. To bring the film to advantage, special venues can be selected. Often a program with aperitif and speeches organized by producer, screenwriter and actor. These special screenings usually take place outside the normal screening times.

The different types of screening are described here in the order of creation and distribution of a film.

Test screenings

Films are often one or more times shown in the last phase of production in informal test Screenigs small groups of the target audience to judge whether a film arrives or requires further processing, recording or rewriting the script. At this stage, the film can still incomplete, with missing or unfinished special or sound effects be, the dialogues are possibly not yet been added. The reactions of the audience are recorded usually informal. The test audience must agree not to discuss before the launch about the movie.

Focus group screenings

For large film productions, especially from Hollywood, focus group screenings are performed: formal test screenings of a film with a very detailed documentation of audience responses. Participants selected from the target group of the film must answer questionnaires and be interviewed, sometimes with video recording. Often, group discussions will be conducted with 25 to 30 spectators after a demonstration. Again, the audience must undertake not to disseminate about the movie.

During the screening, the subjects can often express their approval or disapproval by pressing keys for individual scenes. The facial expression, the viewer is partly recorded during the test demonstration on video. The involuntary reactions of the audience can be recorded by means of skin resistance, EKG, or fMRI. Focus group screenings are expensive because of the required equipment. Large amounts of data must be recorded. Therefore, they are performed less frequently than informal test screenings. Fully equipped permanent focus group screening rooms simplify the process, but restrict the location of the demonstration.

Press Screenings

Press screenings are carried out for the media and film critics, usually by invitation only. In national or international movie marketing while the deadlines for the print and TV production cycles must be taken into account. This step can be omitted if a studio negative critical reviews expected, or if a film is still being processed until immediately before release.

Private screenings

Private screenings ( expositions) are generally carried out for investors, marketing and sales representatives and eminent media professionals. Also at film festivals, film markets or otherwise can take place in order to gain lender for the film such screening.

Previews

Public previews at Studio cinemas or other movie theaters, not necessarily in the cinema, where the film will be shown later. These screenings are important for the local marketing. Often a limited number of free tickets will be made ​​available to the local media for contests or giveaways are available. Sometimes viewers need to answer a question about the film;, to guarantee that they fit the target audience of the film. At this point, it is highly desirable if the " test audience " talking privately and publicly about the film and so word of mouth makes.

Sneak Preview

A sneak preview is an unannounced film screening (Preview) before the official release, generally with the usual admission price. Sneak previews were created in the 1930s to recognize the success and failure factors of a film. Today previews to generate additional publicity for the film. A preview of a film with bad ( or no ) publicity can be very a preview poorly received. For example, was described as " boring," Francis Ford Coppola's Apocalypse Now by the participants a preview (by invitation), although he subsequently won the Palme in Cannes and two nominations for Best Picture.

Rental

After any or all of the above screening of the film goes beyond the film distribution in theaters.

Bibliography

  • Jolliffe, Genevieve; Zinnes, Andrew ( 2006). The Documentary Film Makers Handbook. Continuum. ISBN 0-8264-1665-9.
  • Kerrigan, Finola ( 2009). Film Marketing. Butterworth -Heinemann. ISBN 978-0-7506-8683-9.
  • Marich, Robert ( 2009). Marketing to moviegoers: A Handbook of Strategies and Tactics. Chapter 2- Research Audiences and Ads. Southern Illinois University Press; 2nd edition. ISBN 978-0-8093-2884-0.

Web links

  • Guide to movie screenings and Obtaining free passes
  • Database of free screenings for U.S., Canada, UK, AUS and NZ
  • Database of free screenings
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