Focus (German magazine)
The Focus (own spelling: FOCUS ) is a German weekly news magazine. It appears in the Burda publishing house Munich under the direction of Hubert Burda as a publisher and Helmut Markwort and since 2013 in addition Uli Baur as editor. Burda and Markwort founded and designed the magazine as a competitor or alternative sheet to the German news magazine Der Spiegel.
History
The focus was first published on January 18, 1993, had an alleged Comeback ( turned out to be duck) of the politician Hans -Dietrich Genscher as successor to Richard von Weizsäcker, Office of the Federal President as the title theme.
Previously Been several competing attempts to hitherto undisputed news magazine "Der Spiegel" failed. For many media observers surprisingly, however, the focus was economically successful and established itself within a few years. Advertising with the slogan "facts, facts, facts " became known. For the commercials excerpts are shown from a trailing editorial meeting.
Helmut Markwort retired in the fall of 2010 as chief editor of the news magazine back and made his successor Wolfram Weimer from the political magazine Cicero on September 1, 2010 Place. Weimer and the former editor in chief Uli Baur acted as equal editors. But Markwort remained editor of the news magazine. Weimer announced next "facts, facts, facts " especially " relevance, relevance, relevance" to. At issue were also restructuring of ministries, such as a merger of culture media and modern life or more cross-border issues on which cooperate Germany and abroad resorts. Weimer wanted to promote the renaissance of the Focus like years back looking through alliances with international companies and side products.
After just one year left Weimer 26 July 2011 the Focus. The sole editor in chief was Uli Baur. To the Süddeutsche Zeitung According Markwort and Baur Weimer would Course " rejected and last hampered more and more ." Weimer had to position the magazine " demanding and political ", Markwort and Baur would want it "anymore; nutzwertiger ' and closer to the people " make. The retail edition was slipped under the dual leadership " more often " below the 100,000 mark.
On 1 January 2013 Quoos Jörg took over the editorship of the Focus; The first issue under his guidance was published on 7 January.
Profile
The focus is positioning itself as a news magazine in the vicinity of the mirror, this is adjacent to but decidedly from the focus from which he sometimes referred to as "Munich Illustrated ".
Focus and Der Spiegel differ in their editorial concepts. The mirror focuses on complex political, economic and social analyzes in which larger contexts are illuminated. In contrast, Focus offers everyday relevant advice in the areas of family, health, finances and career. Readers are offered with short texts, plenty of graphics, images and ranking lists information that is viewing it quickly. According to the company, the focus will therefore appeal to young, educational and career-oriented people. Spiegel and Focus readers not differ with respect to socio-demographic characteristics, but in their affections and their political positioning: Focus- readers are more interested in financial and consumer issues, every third gives his political position as a "right" to. Mirror reader arrange themselves rather the political spectrum to the left and you are interested in philosophical questions, art and culture. While the mirror readership of the classic "intelligence " comes to focus more on the reader orient zeitgeist. In both magazines women make up only a third of the readership.
Contacts with intelligence agencies
The Focus editors moved in the investigation to journalists scandal of the Federal Intelligence Service in the spotlight (from 2006). In the scandal, several journalists had the intelligence available to collect and pass on (among other things for cash and in kind ), information on investigative journalists and their sources. This resulted from the findings of the Bundestag Control, the statement from BND Director Volker Foertsch on 12 February 2009 and the Shepherd report to the BND affair.
A central role spies had, therefore, the Focus journalists with the BND cover name Jerez, Bosch and Dali. The notes from the BND Director Foertsch about passed on information from the focus - editor Josef Hufelschulte included even 219 pages. The Focus journalists were monitored as sources of information by the BND fairly self.
Support development
The focus has clearly lost in recent years to support. Paid circulation has declined by 34.8 percent since 1998. The proportion of subscriptions on paid circulation is 35.4 percent.
Development of sold copies
Development of subscriber numbers
Offshoot
Under the brand Focus Money since the spring of 2000, a weekly business magazine appears. Focus Money is currently the second - highest circulation business publications with a circulation of 128 899 copies. The first editor in chief had already left a few days after the launch, the journal. He came in connection with his editorial work in the suspicion of insider trading and thus made nationwide headlines. Another, to 2006 for Focus Money active journalist who had there also recommended stocks, sat in the context of price manipulation for a short time in custody.
As of 2004, the magazine Focus School appeared as an independent magazine every two months. It was directed particularly to parents of school-age children. After the Issue 1/ 2013 has been set.
Since November 3, 2011 FOCUS health is available and reports on topics such as back, heart, pregnancy and birth, psyche or teeth.
On September 25 FOCUS 2012 started with another new title: FOCUS diabetes. Here is another recurring title, which is also offered as a subscription. The title appears four times a year and is divided into four major categories: People stories Medical Research, Nutrition Fitness enjoyment and exercise.
TV
The magazine runs since June 1, 2005, pay television station, Focus Health, which is broadcast on SKY Germany AG. In other productions, such as Focus TV and Future Trend manufactured under the brand Focus. The magazines from Munich present on the ProSieben and RTL viewers the backgrounds of current developments.
Internet
Since 2007 Focus offers an Internet portal specifically for students, Focus campus, where originally an eponymous, free PDF magazine was subscribed, but which has been set in 2008.
Mobile
In mobile it is possible to obtain a digital version of the journal (FOCUS E-Paper ) since 2012. In addition, Focus Apps provides, such as the FOCUS app for subscribers or the FOCUS Online app on.
Criticism
Focus Money operates in cooperation with the Initiative for a New Social Market Economy the school project "We declare the economy." Within the project, teachers and schools will be provided monthly teaching materials for the classroom. The Media magazine Zapp used the project in October 2011 as an example of the unilateral and non-transparent influence of schools and teaching content by companies and lobbying groups. Another cooperation with the BSH Bosch and Siemens Home Appliances Group ( "FOCUS Schools" ) has also been criticized in the same context.
Sales data
The number of copies sold was in the last quarter for which complete figures are available 509 983 copies. Of these about 260,000 subscription copies, 90,000 copies are distributed through reading clubs and 130,000 copies on board as the airlines. The retail varies - depending on the title themes - relatively strong and was in the second quarter of 2011, according to IVW averages around 121,000 copies. The focus is on the mirror and the star 's third-largest German weekly news magazine Spiegel and Stern dar. While two-thirds of revenue from ad sales originate, there are at Focus almost three-quarters of sales.