Frank Rocholl

Frank Rocholl is a German graphic designer, art director, typographer, editor and creative director of the international fashion magazine Mirage.

Life

Rocholl began his career in the early 1990s with the establishment of Düsseldorf design agency Landscape with Thomas Seitz. Already at this stage, he oversaw product launches for companies such as Mannesmann and Philip Morris International. In the years 1996 and 1997 he worked as creative director of the Wiesbaden branch of the renowned German design agency Meiré and Meiré the development of the corporate design world of smart. The focus of his work is the holistic presentation of products and brands through publication, exhibition stands, catalogs, and video installations.

In 1998 he founded the studio in Wiesbaden Rocholl Projects, which was worked for companies like Audi, Epson and Toyota. In 1999 he produced as a co-director a total of 26 different videos for the presence of German Lufthansa AG at the Expo 2000 in Hanover.

For his work Rocholl has been repeatedly awarded. Essays, publications and interviews can be found in more than 30 international publications. In 2003 Rocholl published a first font family under the name Nuri, followed in 2006 the Editorial Font Family Nya. Nuri is distributed by FontShop world.

Rocholl sees itself as part of a heavily influenced by pop culture code generation of designers that has elements of counter-cultures integrated into the brand world. As an initial spark of his designer career, he referred to the elaborate cover productions of the British design collective Hipgnosis. As a further influences he cites the American architect John Lautner and Louis Khan and the French media theorist Jean Baudrillard.

Since the end of 2010 Rocholl is responsible art director for the renowned car culture magazine ramp and the travel magazine GAPZ from the same publishing group.

Since December 2013, Frank Rocholl of Schierke Artists represented.

Mirage Magazine

In 2008 he founded together with the Cape Town Fashion photographer and director Henrik Purienne the retro-inspired, 400 -page fashion magazine Mirage. Mirage number one published in January 2009 and was an instant bestseller. Two Mirage was designed in July / August 2009 in Paris and published in January 2010.

The second edition still got higher popularity and reached particularly in the U.S., Canada, Australia and UK high quantities. Rocholl and Purienne see in Mirage a curated object that breaks the deadlock formula of fashion magazines and personal tastes and discoveries of the Publisher follows. The philosophy of the booklet provides utopias, freedom formulas and unsung heroes of the sixties and seventies in the center and crosses this picture series of young photographers such as Jonathan Leather, Chat Wick Tyler, Laurence Ellis or Chris Heads and others.

In June 2010, Mirage was nominated for the Design Award of the Federal Republic of Germany.

Bibliography

• Turning Pages, Editorial Design for printed media (Robert Klanten, Sven Ehmann, Kitty Bolhöfer, Floyd Schulze ) The shapes, Berlin, 2010, ISBN 978-3-89955-314-7.
• Los Logos 4 (Robert Klanten, Hendrik Holy, Adeline Mollard, Hans Baltzer ), Die Gestalten, Berlin, 2008, ISBN 978-3-89955-222-5.
• Tres Logos ( Robert Klanten, Nicolas Bourquin, Thorsten Geiger ), Die Gestalten, Berlin, 2006, ISBN 3-89955-158-3.
• Layout Workbook, ( Kristin Cullen ), Rockport Publishers, Gloucester, 2005, ISBN 1-59253-158- X.
• The complete Typographer ( Will Hill ), New Media Typography, Quarto Publishing London 2005, ISBN 0-13-134445-5.
• Type One ( Robert Klanten, Micha Mischler, Silja Bilz, Nik Thoenen ), Die Gestalten, Berlin, 2004, ISBN 3-89955-066-8.
• Typograph Workbook (Timothy Samara ), Rockport Publishers, Gloucester, 2004, ISBN 1-59253-081-8.