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The Pet Bowl Pet Food GmbH is a franchise company based in Krefeld. It is equipped with more than 1,100 markets ( including almost 800 in Germany ) as well as more than 10,000 employees in Europe, the largest specialty chain for pet food and accessories. Sales amounted to € 1.3 billion in 2010.

Development

Opened in 1990, the then 24 -year-old Torsten Toeller his first professional market for pet food and accessories in Erkelenz. Inspired by American Super Pet stores, he developed a concept for European pet supplies shop. As of 1992 emerged markets in a franchise system, in 1997, then for the first time abroad.

Awards

• 2004: Franchisor of the Year
• 2005: Golden Sugar Loaf
• 2006: Second-best franchise system in Germany ( 1st Place: McDonald's)
• 2008: Pet Retailer of the Year
• 2009: German Prize for Business Communication
• 2010: German Commercial Award in the category management performance chain store large farms

In addition, Torsten Toeller received for success with Bowl in 2003, the "Entrepreneur of the Year", and in 2007 the "Award of Excellence".

Markets

Today 's Bowl with 1,146 markets (as of July 13, 2011 ) represented in twelve European countries. In Germany there are 794 markets, followed by Austria with 107 and the Netherlands with 57 more branches there are in Switzerland, Belgium, France, Hungary, Denmark, Italy, Luxembourg, Poland and Ireland. There are different market sizes: the largest is the Megazoo from 2,000 m², the next smaller the Bowl XXL up to 1,500 square meters.

In non- German-speaking countries Bowl markets operate mostly under the name "Maxi Zoo". Exceptions are here in the Netherlands ( " Jumper" ), Belgium ( " Zoomart " ) Luxembourg ( " Pet " ) and Hungary ( " Pet ").

Since 2007, the EQUIVA GmbH is part of the Pet group. EQUIVA is a young franchise, the riding accessories, horse clothing, stable and pasture requirements and feed markets in retail stores and online, to the end were 2012 51 shops in Germany and Austria and an online store, and had in 2011, 43 employees.

Projects

A 2007 together with Martin Rüttermann established company for training dogs, Dox Network GmbH was dissolved due to poor capacity utilization in the spring of 2009, and 23 employees were laid.

Criticism

A European Football Championship 2012 in Poland and Ukraine to be held by Bowl Sweepstakes on Facebook has been criticized by customers because thousands of stray dogs have been killed in Ukraine to make the streets cleaner. The competitor The feeder did not use the EM so for promotional purposes. In August 2013, the German Council for Public Relations said, because of surreptitious advertising on the TV show Wetten, dass. against Dolce Media, Fleurop Bowl and a rebuke from.