Frida Giannini

Frida Giannini (born 1972 in Rome) is an Italian fashion designer and is currently active as Creative Director of the Italian fashion house Gucci.

Life

Giannini studied fashion design at Rome's Fashion Academy. In 1997, she worked for Fendi to design ready- to-wear. After three seasons, she was promoted to designer of leather goods. In 2002 she joined Gucci as design director of handbags.

In 2004, when Tom Ford left the company, Giannini was appointed as the Head of Women's Accessories. Giannini tried now on the Gucci style from Tom Ford to change by focusing on the heritage of Guccio Gucci. On the scarf from Grace Kelly based they designed the "Flora " collection with colorful handbags. Flora was then Giannini's first commercial success. The style of the collection was expanded to other accessories, such as ballet shoes.

2006 Giannini was promoted to Creative Director for the entire Gucci label. Giannini's designs are still based on the heritage of Guccio Gucci. For example, in 2010 received attention to influences from the history of equestrian sport of the Winter Gucci men's line. However, Giannini says, " I do not think it is a nostalgic collection, but heritage is good for me - going back to the archives, but looking forward to the future. "

In 2011, Giannini created in collaboration with Lapo Elkann, a special edition of a legendary Italian cars, the Fiat 500 by Gucci.

It collects records with a collection that now consists of 8000 pieces.

Cinematography

About Frida Giannini produced James Franco a documentary that was shown under the title The Director on 21 April 2013, the Tribeca Film Festival in New York City for the first time.