Frucade

Frucade since 1952 is the registered brand name of a range of soft drinks. Owner is the DrinkStar GmbH, a subsidiary of Symrise, in Rosenheim ( Germany ).

The company through its orange soda ( " Frucade " ), which is unchanged by the bottle design, the uniform formula and the taste to this day the classic range was known. Frucade is also the sponsor of the Hockey Association Star Rosenheim; zeitweilens wore the stadium to hockey's " Frucade Stadium " as the name, but it was now renamed. Today, the company is distinguished by its attachment to the upper Bavarian region and its restriction to the southern German and Austrian market.

History

Adalbert Conrads and Karl Green founded in 1947, the company " Fruco ", which specialized in the trade and repair of beverage bottling and 1952 started to produce raw materials and essences for soft drinks. 1953 Finally, the idea was born to develop a completely new type of lemonade: the " Frucade orange fruit juice drink ", as only 10 % fruit juice content, came on the market.

Characteristic of Frucade was the original Frucade shape bottle. Meanwhile, it was replaced in Germany from fülltechnischen reasons by the standardized 0.5 l NRW - white glass bottle. However, in Austria the Frucade - shape bottle is still in use.

The brand Frucade was not until 1956 that the Patent Office registered with international protection. At this time the cost of a bottle Frucade 1.50 shillings.

The range has evolved differently over time in Austria and Germany. While the original " Frucade orange fruit juice drink " is made ​​in Austria or in the market, Frucade stands in southern Germany now for the home lemonade with a wide range brewery supplement with over 20 varieties.

In 2010, a sales increase of 40 % over the previous year was achieved with the brand, according to company homepage.

The advertising slogan in Austria was: " How much fruit is unbelievable. " In Germany he was " Frucade. The home lemonade. "

Frucade products

Austria:

  • Orange fruit juice drink (also called light version )
  • Lemon fruit juice drink
  • ACE vitamin mix zippy

Germany:

  • Sodas
  • Cola-/Cola-Mix-Getränke
  • Juices and spritzers
  • Fruit drinks
  • Vitamin drinks
  • Sports drinks
  • Table water
  • Iced tea

Others

The Austrian talk show host Hermes Phettberg always began his guidance Cute show with the question " Frucade or eggnog? "

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