Fruit of the Loom

Fruit of the Loom (English " fruit of the loom " ) is an international clothing brand. Established in 1851 by the brothers Benjamin and Robert Knight in Warwick (Rhode Iceland ) under the name BB and R. Knight Corporation The company changed its name five years later in Fruit of the Loom. The current headquarters is located in Bowling Green, Kentucky / USA.

In Germany Fruit of the Loom is known in high-selling price ranges mainly as a supplier of cotton outerwear (T -shirts, sweatshirts, polo shirts, etc.), often from special offer campaigns of major retail chains. The European headquarters of the company is located in Telford, England.

Frequently garments bear the company's seal of " resource- processing " of their respective products.

History

The brand was registered in 1871 with the Patent and Trademark Office of the United States.

The logo goes back to the intensely busy border with apples daughter of the retailer Rufus Skeel. When they began to bring to the Fruit -of -the- Loom products from her painted red apples, the sales increased. When the brothers Knight heard of it, they used the red apple from now on as a logo. With the 1893 World's Fair, the World Columbian Exposition, which consists of a still life of fruit logo was introduced, which is used in this form today.

The financier William Farley bought the company mid-eighties for $ 1.4 billion and brought it to the stock market. In 1999, Fruit of the Loom a referral under Chapter Eleven of the U.S. bankruptcy laws in order to develop and implement recovery plans. Farley laid in August 1999 his post as head of the company down, but remained chairman of the board. Dennis S. Book Hester from the retail sector became his successor.

2002 was acquired investment holding Berkshire Hathaway Fruit of the Loom by Warren Buffett.

Offer

Fruit of the Loom provides outerwear ago as imprint and retail version. Furthermore, the retail line contains an underwear range for men.

The retail products are intended for retail and have a printed or embroidered logo. The material and workmanship is usually of higher quality than in the imprint line. But there are also some products which - no different - except for the applied logo.

The imprint products are produced for the textile finishing industry and are much cheaper. The company logo is attached only at the neck label here. Many online shops sell the products of the line directly to end users.

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