Gant U.S.A.
Gant (own spelling: GANT ) is a Swedish noble clothing brand with American roots in possession of a Swiss trading company.
The traditional brand founded in New Haven in 1949 the U.S. East Coast was specialized long time on the shirt making. From the 1980s, the collection is diversified leisurewear. In 1999, the American parent company GANT USA was bought by the Swedish partner company. Since then, the group is of Gant Company AB, which since the beginning of 2008 to more than 96% owned by the Swiss Maus Frères Holding, out.
The Gant Company AB in 2007 achieved a turnover of 1.378 billion Swedish crowns, and employs 274 employees.
History
The company founder Bernard Gant, a Ukrainian, was in 1914 as an immigrant to New York. He got his first job in a shirt store in Manhattan, where he stitched collars. There he met his future wife.
Founded in 1941, Bernard Gant, along with his cousin, the family Gant in New Haven. They worked on sub-suppliers - base and selling their quality shirts with the leading brands in the country. The hallmark of Gant was a "g " in the corner of the shirt and was very popular with customers. So they preferred to the "g -Shirt" buy, rather than the actual brand. After the Second World War increased Bernards sons Elliot (1946) and Marty (1948 ) in the family business.
1949, they launched their own brand Gant, to no longer be working as a subcontractor. They also created a new same design: buttons on the collars. This was a " button- down shirt" known and a bestseller. Thus, the request went to Gant Shirts rapidly and after a year they have been sold throughout the United States. In the 1960s, Gant was temporarily the second largest shirt manufacturer in the world.
Gant is swedish
1967 sold the Gant family, the company which was then extended to various American corporations. Due to the huge success of the entrepreneurs saw one that could restrict the sale not only in the U.S. and in 1980 was awarded the Swedish company Pyramid Sportswear license to bring their own collection of the Gant brand on the market. First, the sale was limited to Sweden, but a short time later Pyramid expanded the label worldwide - but not in the USA. For the American market the shirt maker Phillips - Van Heusen in 1995 had acquired the rights to the brand Gant. For 20 years there was a great appreciation for the collection of Pyramid Sportswear, an entire sportswear collection developed from the "g -Shirt". 1999 bought the Swedes then the U.S. brand, as the U.S. precursor was completely overrun by the international collection. Ironically, Pyramid, however, had already opened a flagship store on New York's Fifth Avenue in 1997.
Gant is Swiss
2008 joined the Swiss apparel and retail company and owner of the brand Lacoste, Maus Frères SA, one in December 2007 through its subsidiary Procastor SA launched tender offer for Gant Company AB successfully and holds since the end of February 2008 about 96 % of the shares. The Gant Company AB shares are listed on the Nordic Stock Exchange in Stockholm on 20 March 2008 for the last time.
Collections
The Gant collections for men and women divided into the main line Gant (formerly GNH Gant New Haven ), the younger, jeans -heavy label Gant Rugger and Gant Collection, the elegant, higher-priced collection ( formerly Elliott Gant, named after Bernard's son). There is since autumn 2010, the stylish and sporty Gant by Michael Bastian collection in collaboration with the eponymous New York fashion designer. There are also collections for children and babies as well as for home use, shoes, eyewear, watches and a fragrance series. The products are available in 298 Gant boutiques around the world and at select retailers.