GB Glace

GB Glace is the largest ice cream producer in Sweden. The company was founded in 1942 and since 1996 belongs completely to Unilever. In addition to private label for the provision of GB Glace also include many brands that are known from other Unilever companies. In Germany Lagnese belongs to Unilever.

History

GB Glace arose when Mjölkcentralen, which later emerged Arla Foods, and Choklad - Thule, Stockholm's first ice cream manufacturer, Alaska Glace acquired and a new company called Glace Bolaget founded. In 1962, the company Gille -Glass and Trollhätteglass Unilever were bought. Glace Bolaget then bought six Swedish ice cream manufacturer, in 1966 it was decided to co-operate with two other companies, which GB was now represented in all of Sweden. 1973 merged with GB Trollhätteglass, Unilever remained business partners. 88: at was the only Trollhätteglass brand that was still produced.

In 1991, the name of Glace Bolaget was changed to GB Glace. Since 1994, GB Glace is also represented in Finland. 1996 GB Glace, a wholly owned subsidiary of Unilever. As early as 1985 had been sold by Arla at Unilever UK stock shares.

Brands

Well-known in Austria and Germany trademarks of GB Glace include Magnum, Cornetto, Calippo, Solero, Nogger and Viennetta. The popular brand in Sweden 88: at still belongs to offer.

Racism allegations

2005 has been criticized ( against racism Centre) for an advertising campaign for the new ice Nogger Black GB Glace from Centrum mot rasism. The original Nogger consists of vanilla ice cream, a nougat center and a chocolate coating. When Nogger Black nougat was replaced with toffee and chocolate with licorice. In Scandinavia, licorice is very popular. The original Nogger is marketed in Sweden since 1979, the name derives from the nougat filling. The allegations were directed mainly against a commercial in which the slogan " Nogger lakrits = sant " (about: Nogger liquorice = [ it is ] true) is written with chalk on asphalt. The chairman of the center, Stig Wallin, read the slogan as " Nigger liquorice " and said "It's impossible not to see that as racist innuendo ." The center then called for a boycott of GB Glace. Some of the parodied Sweden, by designing an ( invented ) name Kokoskon ice (coconut cone) that highlighted Ks and painted in the cone eyes so that he the hood of a Ku Klux Klan costume looked like.

In addition, the name was 88: criticized because 88 is used in the neo-Nazi scene as a code for "Heil Hitler". The ice 88: is to but sold since the 1960s, under this name, long before the use of 88 by neo-Nazis.

  • Food producers (Sweden)
  • Ice cream
  • Solna municipality
  • Unilever companies
Magnum (ice cream)
363038
de