Generic brand

Generic brand also white goods or unbranded product (of English no name, " anonymous " ) is a consumable product that is not first and foremost by a distinctive character - such as names, designs, letters, numerals, acoustic signs, three-dimensional design such as shape of the product and packaging - under which the product is marketed, distinguished, but differs mainly by belonging to a class of other products. Generic brands are neutral, most noticeably simple packaged and are priced in the lower range. The counterpart to the genus brands are branded.

The genus trademark is legally usually no goods without a brand, unless that the sign under which they are marketed, has been deleted or not filed in the Trademark Register of the Patent Office, nor is notoriously known.

In the United States, the first generic brands appeared in the 1970s. The German trade followed this model in the 1980s, first in food, especially in canned goods and staple foods. Soon this genus brands were replaced by trademarks, which allow assignment to the corresponding chain.

Often goods are referred to as " no-name " products, which are marketed under a trademark or a second brand of a manufacturer, but with an affordable price ( by eliminating the cost of advertising or through better utilization of production facilities of Erstmarke ) and partly differ in the quality of branded goods. In many cases they are of equivalent quality or even identical to the branded products of the respective manufacturer, as demonstrated by independent tests.

White goods also known household electrical appliances.

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