Gillette (brand)

The Gillette Company was a multinational company based in Boston, Massachusetts.

The company produced shavers (brand name: Gillette ), electrical appliances (brand name: brown), dental care products (brand name: Oral- B) and batteries (brand names: Duracell, Daimon ).

In the area of Shaving, the company is the world market leader. The largest market competitor is Wilkinson Sword. Gillette, which had in 2004, according to estimates generated sales of 10.3 billion U.S. dollars, while a profit of 2.3 billion U.S. dollars, employed in the same period about 29,000 employees worldwide. October 1, 2005 Gillette was acquired by Procter & Gamble.


The company was founded in 1901 by King C. Gillette. First, the operation was limited to the production of Rasierhobeln and razor blades.

On 28 January 2005, the consumer products company Procter & Gamble announced its intention to buy the then -listed companies for 57 billion U.S. dollars. The U.S. Federal Trade Commission approved the acquisition on 30 September 2005. Since 1 October 2005, the Gillette Company is thus one of Procter & Gamble, the so after the food company Nestlé 's second largest producer of consumer goods were worldwide.

The management and production of Gillette Germany GmbH, formerly Gillette Roth Büchner GmbH and Otto originally Roth Special factory for shaving sets, razors, Sharpening, are located in Berlin -Tempelhof.


Brand management changes in the Group context. Since the acquisition of the Gillette Company, Procter & Gamble, the trademark rights in Germany are partly represented by Wella GmbH.