Godiva Chocolatier
Godiva Chocolatier is a chocolate manufacturer based in the Belgian capital Brussels. The brand is found in the premium segment, where one of the world's leading.
Products
Godiva chocolates are the core business, besides also chocolate bars, chocolate bars, drinking cocoa, pastries, coffee, candied fruits and other sweets are sold.
Distribution
The products are offered in more than 450 own shops and especially in the USA and in many partner stores. The self -powered Godiva stores usually offer both prepacked compilations and any loose chocolates to, to the other products. For some time now drinks are served in some stores. Partner shops such as supermarkets and department stores usually carry a limited range, often only single sheets or bars.
Economic data
Godiva belongs to Turkish Ülker Group of Yıldız Holding. In 2007, the company sold products worth about 500 million U.S. dollars.
Production for the most important market, the United States, will take place in Reading, Pennsylvania, which itself for the rest of the world in Brussels
History
The Chocolatier Godiva Joseph Draps founded in 1926 with a shop near the Grand-Place/Grote market in the center of Brussels. The name and logo refer to the legend of Lady Godiva.
In 1958, the first foreign Fililale was opened in Paris. After numerous further European expansion in 1966 opened the first Godiva store in the United States in Philadelphia, In 1968, the factory in Reading. Opened in 1972 in Tokyo, the first office in Asia.
1966 took over a majority of Pepperidge Farm, Godiva, whose parent company, Campbell took over the chocolate manufacturer later completely.
On 20 December 2007 it was announced that Godiva was sold for $ 850 million to the Turkish Yıldız Holding and will be incorporated into the Ülker Group.
Controversy
Godiva Chocolatier is one of the food manufacturers that disadvantage by donating the decision of the ' Proposition 37' in California have influenced that would have anchored the labeling of genetically modified foods by law.