Goody's (restaurant)

Goody's is a Greek fast-food chain. The company belongs to Vivartia Group and forms the division Foodservices and Entertainment. Currently, there are over 170 stores, including six in Cyprus and a branch in Bulgaria ( Sofia). As a company logo, a red triangle with rounded corners and tip is used up.

History

Goody's opened its first store in 1975 in Thessaloniki. While the company initially introduced the American-style fast food in Greece, it turned to the opening of McDonald's and Wendy 's in Greece a more service- oriented selection and gastronomy. Since the 1990s, Goody's opened 78 cafes next to the name Flocafe and came the expansion of Starbucks before.

In Bulgaria Goody's could not gain a foothold and made two of the three branches to their opening € 3.3 million had been invested. Then also plans were shelved in the Czech Republic, Hungary and Serbia to expand. For the time being limited to the chain on the markets of Greece and Cyprus, as only there a significant fast food market above the proven American chains is present.

Dine

Goody's offers both the burger offering and dishes of Greek cuisine. Meals are generally offered on plates and served with metal cutlery. It is worth mentioning that many of the menus offered so -called "Mediterranean diet" belong. These include seafood or vegetables topped with Greek food, including seafood pasta, veggie burgers, traditional Greek bread from sourdough. Consideration is also made to the traditional Greek 40 - day fast before Easter and the company offers corresponding menu, burgers, salads and sandwiches for sale.

Strategy

Initially established as an adaptation of the American fast food, so the strategy later changed in favor of a more laid out on the Greek cuisine food selection. Metal cutlery and plates are preferred serving in cardboard boxes.

In general, the range characterized by a wide range and is priced higher up than the McDonald's. These have followed now under the motto "Greek of McDonald 's" and the fast offering for the 40 - day fast ( Sarakosti, Greek Σαρακοστή ), but could not increase significantly its market share from 35 per cent (50% Goody's ).