Google Hummingbird

Google Hummingbird ( also Hummingbird algorithm, English for hummingbird algorithm) is employed since the third quarter of 2013 the process Google search engine. The introduction of the algorithm, California, on September 26, 2013 announced retroactively from Google Vice President Amit Singhal at a press conference in Menlo Park on the occasion of the 15th birthday of Google. The algorithm was only one month active at this time, without that this would have been registered in public.

The Hummingbird algorithm, weighted on the World Wide Web linked websites. Among other ingredients it uses the PageRank algorithm, which weights the link popularity of a page. In addition, he analyzes the connection between the individual words of a search query, so not only focuses on individual words but considers the entire set, in order to better understand the intent of the query. This is important because search increasingly take place using the voice command of smartphones.

According to Google Hummingbird influenced at the time of launch, around 90 % of all searches. It is the weightiest modification of the search algorithm since 2000.