Granini

Granini is a fruit beverage brand belonging to the Eckes AG Eckes- Granini Group GmbH, based in Rhine-Hesse Nieder-Olm today.

History

The former company Granini was founded in 1964 in Bielefeld by a native of Porta Westfalica Heinz Schürmann. Schürmann has worked, as an importer of pasta, so the company was under the name Granini of Italian grano for grain, was founded.

Already in 1965 began the production of juices, nectars and juice drinks. To implement the growth, the company was founded in 1967 integrated in the company Melitta. It marks the granini drinking pleasure were introduced for fruit juice products and granini Good harvest for vegetable juices. 1973 turnover of 100 million DM 1989 to DM 500 million was achieved. In 1994 the company was taken over 74 per cent by Eckes and merged into Eckes- Granini. End of 2006, Melitta also sold its last 26 - percent stake in Eckes- Granini International, today Eckes- Granini Group GmbH, which now holds 100 % of the company.

Products

Under the brand Granini fruit lemonades, nectars and juices are offered both for home consumption as well as a cocktail base for gastronomy. Usually, in addition to cardboard packaging typical of the brand nubs bottle - formerly generally made ​​of glass - now used mainly PET. Only the 0.2 liter dimpled bottle for the catering sector is now made ​​of glass. In addition, 1 liter glass bottles of the association of the German fruit juice industry are used in the multipath.

Candy with the name granini fruit candies are manufactured by Katjes.

In Austria, the apple juice produced in Lower Austria at Eckes Granini Austria, marketed under the brand Original Obi, as Eckes- Granini has acquired the trademark on the very well-known in Austria and Switzerland fruit juice brand Obi. The term Obi applicable in large parts of Austria as a synonym for apple juice.