Gudang Garam

Gudang Garam (German salt warehouse ) is an Indonesian clove cigarette brand ( Kretek ).

History

The kretek manufacturer Gudang Garam was on 26 June 1958 by Tjoa Ing Hwie (1923 - 1985) founded. This, a native of China, emigrated at the age of four years with his family to Indonesia, where he later took the name Surya Wonowidjojo.

At the end of 20 Wonowidjojo was offered by his uncle a place in the kretek factory Cap 93. Einstein was 93 cap as one of the most famous cigarette brands in Jawa Timur (East Jawa ). There he managed to quickly move up to the corporate management. With the intent to start their own business, left Wonowidjojo 1956, along with 50 employees, Cap 93 After he purchased raw materials and land in Kediri, he produced his own clove cigarettes under the name Inghwie. Two years later the company was renamed the company in Pabrik Rokok Gudang Garam tjap (German: Gudang Garam cigarette factory brand ).

The business grew rapidly. 1958 Gudang Garam deal around 500 employees and annually produced more than 50 million kreteks. Eight years later, there were more than 472 million and 1969 on 864 million. Thus, Gudang Garam was early, as the largest producer of clove cigarettes in Indonesia. In 2001, the quantity of cigarettes produced more than 70 billion. Today, the company employs more than 40,000 employees. While unfiltered kreteks until today turned by hand, started from 1979, the mechanical production of filter cigarettes, mainly for the foreign market.

Since 1984, Wonowidjojos son Rachman Halim ( Tjoa To Hing born 1947 - 2008), the company, who was until his death the richest Indonesians. After his death, his brother Susilo Wonowidjojo took over the management of the company.

The 1998 economic crisis in Asia continued to Gudang Garam also. Although the company lost by high market shares, Gudang Garam is still regarded as one of the most popular clove cigarette brands in the world. Especially in Europe, whose Kreteks increasingly popular. Due to the strict EU directives in relation to record levels in cigarettes, specially made for the Western market products are manufactured, which adhere to these values ​​.

The company is now one of the three largest cigarette manufacturers in Indonesia (35 % market share, where did 2005 Clove Cigarettes 92 % market share ), and among the ten largest in the world. The main competitor is considered the manufacturer Djarum. While recognized as a leader in the field of Gudang Garam clove cigarettes in Europe, competitors Djarum in the U.S. with a market share of 70%.

Most popular products

  • Gudang Garam International ( Gudang Garam also filter): Popular variety in Indonesia, with filter, slightly shorter than GG Surya
  • Gudang Garam Merah: The most popular brand in Indonesia, filter-free with 38 mg of tar and 2.2 mg nicotine per cigarette
  • Gudang Garam Signature: The international standard brand, with cinnamon. Initially, the brand had even a sweetened filter.
  • Gudang Garam Surya: A lighter, but also less substantial variation (with filter)
  • Gudang Garam Menthol: The menthol variant of Kretek

There are also other products that vary in flavor and intensity ago.

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