Haberdasher

Haberdasher is the classic German -language term for a store that carries only fashion and accessories for men.

The term was coined in the 19th and 20th century, when an increasing specialization of the previous tailor shops and clothing stores brought forth corresponding special forms for women's or men article. Traditionally part of a Haberdasher a bespoke tailoring; However, this tradition upheld no longer mandatory. Today's men's outfitters are only part of larger chains franchisees or resellers. The term " Haberdasher " is then only identify the target audience.

Classic Haberdasher

The classic men's outfitter offered a high quality in material and craftsmanship of their products, intensive counseling of clients in matters of style as well as a comprehensive customer service in a stylish ambience. So you reached a high customer loyalty, partly over several generations. This approach is now followed only by a part of the men's outfitters. In this tradition, a comprehensive consultation with the aim of the customers is an exact match and his individual style associated piece of clothing to sell to complete outfits. Customers of the classic men's outfitters are primarily men in the upscale and upper classes, who appreciate it, to underline their position and their individual personality through appropriate clothing and are willing to accept high prices.

Haberdasher today

For several years, Haberdasher and specialty stores carry menswear not only ( or not at all ) Tailor-made from our own production, but serve their customers (as well) with luxury brands and collections more or less well-known fashion designer. This new form of menswear has arisen due to industrialization and the fast-moving fashion trends. The clientele here extends less tradition-conscious, but more on fashion conscious men who belong rather to the younger generation. Here also less personal style than the Zurschaustellen the financial opportunities is paramount. In times of increasing online shopping not only Haberdasher found in classical steady sales environment of the boulevards, but also increasingly in the Internet, which can hardly be reconciled with the traditional approach of customization.