Habermaaß

The Habermaass GmbH is a German manufacturer of toys based in Bad Rodach, Coburg Upper Franconia, Bavaria. Even the company referred to as the "inventor for children " and with a wide range of wooden and textile toys, board games and card games, puzzles, books, furniture and nursery accessories offers a great selection for babies and children. The company is family owned - under the leadership of the Managing Director Klaus Habermaass and the managing director Harald Grosch.

History

In 1938 Eugen Habermaass and Anton Engel founded the " Anton Angel", a factory for fine polished wood products, the later as " Habermaass & Co". operates. In the same year the " Fritz Weir & Co. " was beyond in collaboration with Karl Fritz defense.

Two years after the foundation and the exit of the other shareholders in 1940 was Eugene Habermaass sole manager. During World War II the company for the Wehrmacht transport and ammo boxes and model vehicles produced for training purposes. When Eugene Habermaass died unexpectedly in 1955, his wife took over Louise Habermaass management. At the same time their son and later Managing Director Klaus Habermaass decided to embarking on a carpentry apprenticeship. After he had completed his engineering degree in 1961, he entered actively into the business life of the company. In subsequent years, the company continued to grow steadily.

The small factory for wooden toys joined their development to become the market leader in this sector and expanded its markets. The Upper Franconian toy manufacturers expanded first in the United States, where in 1980 the U.S. company " Skaneateles Handicrafters " first as a production and sales center part of the Habermaass GmbH. In subsequent years to " T.C. Timber " renamed, took place in 2002, the final name change operation to" HABA USA ". In the meantime, under the name " HABA SARL " was a French office near Paris ( 1993) and 2005 HABA UK as a location in the UK. 2011 followed by the establishment of a branch in Hong Kong ( " HABA Asia").

In order to expand its product range, decided which consists of the Company HABA and defense Fritz family of companies in 1987, the founding of the Jako -o GmbH, a mail order business for children's fashion, toys and accessories, which in 2004 by the sales divisions of Fit -z! and Qiéro! Advanced.

Products

Since the establishment of the company is the processing of wood, such as wooden toys, a focus of production. The company has become known for its building blocks, which are fixed to this day part of the product range. A design department has significantly expanded its range over the decades. In addition to ( pull ) figures, vehicles, gripping tongs and various small shop articles, the designers developed a removable ball track system for children over three years. Dolls and stuffed toys, rugs, children's accessories and lighting are also in the range. Is supplemented its range of products gift items, beach toys, baking and ice shapes for children's parties.

From the mid- 1980s HABA began to develop games. From a competition out was written in 1986 the most famous game of the company, the " orchard ". Since 2001, an in-house editorial team for book and game developing innovations in this segment. The range of HABA of over 1,500 articles, which are sold in over 50 countries from 9500 retailers.

Company locations and sales territories

Since its founding in 1938, is the production base of the company in the Upper Franconian town of Bad Rodach, a few kilometers from the border with Thuringia. From there, the company's business affairs and activities are directed and controlled all branches. Sales offices, the company maintains in the United States, France, Asia, and the United Kingdom. Today, the company is firmly integrated in the European and global market - the sales areas of the company ranging from Japan, Russia, the Middle East and Europe as far away as North and South America.

HABA sees itself as a manufacturer of high quality products and quality made ​​in Germany. The toys and toys wooden figures are produced predominantly in Germany. Advertised with qualified quality management, the use of high quality raw materials and wood from sustainable forestry, as well as compliance with the standards for toy safety.

Awards

The German awards that were awarded to the company Habermaass games include the " Children's Game of the Year", the " German Children's Prize", the Toy Innovation Award and the German Lernspielpreis.

  • German Children's Price
  • Children's Game of the Year
  • Toy Innovation Award
  • 2005 - Aqaba
  • 2013 - Night of the magical shadow
  • German Lernspielpreis
  • 2006 - All cheese
  • 2007 - Said - done
  • 2011 - Jewel Hunt
Types of business entity Near East Spiel des Jahres#Children.27s game of the year
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