Horeca

Horeca is a business term used in the branded goods industry (especially FMCG), which refers to a segment of the distribution channels.

The acronym stands for HOtel / restaurant / café or hotel / restaurant / CAtering. If a product is ( a certain type of beverage, for example ) sold only in these places and not in the trade, it is called " on-trade " product.

For various business rankings are regularly determined on the basis of sales figures and published.