Hubba Bubba

The Hubba Bubba brand is a brand of chewing gum (bubble gum) of the U.S. confectionery manufacturer Wrigley. The brand was introduced in 1978 in Germany and 1979 in the U.S.. It is produced worldwide by manufacturers in different countries and sold in 80 countries, with the particular assortment can differ.

The mark was abandoned in the United States in the early 1990s, but then resumed in 2004 under the name of Hubba Bubba Max, now a combination of two flavors. The brand is also represented on the Canadian market.

Marketing

Compared to other gum can be personalized with Hubba Bubba bubble gum bubbles generate particularly large. The manufacturer indicates that the chewing gum little stuck and can burst bubble gum bubbles therefore easier to remove from the face.

  • Hubba Bubba classical music has been marketed since 1978 in a 5 Pack with changing tastes.
  • Hubba Bubba Bubble Tape was introduced in 2002, which rolled to a 1,80 m long tape, chewing gum is available in a colorful dispenser made of plastic.
  • Hubba Bubba Mix & Match was sold as a cigarette- pack -like, isolated in the middle of pack in early 2005. In each side gum beads were each one flavor.
  • Hubba Bubba Max combined since the beginning of 2006, two fruit flavors in a two- colored chewing gum.
  • Hubba Bubba Glop is sold as a particularly large round chewing gum with a liquid, tasting after a fruit core since the end of 2006.

Advertising

Hubba Bubba was advertised initially with the fictional cartoon characters Hubba Bubba. From 2003 to 2008 presented other cartoon characters the brand. Initially, these figures Hubba Bubba Five were called. Over the years they have evolved into the Hubba Bubba gear, which consisted of two boys, two girls (twins) and a dog. Since 2008, again resorted to the original comic characters Hubba Bubba, but this time in the other, rectangular shape and a plasticine.

Others

The mentioned in the Guinness Book of Records " world 's largest chewing gum bubble" with a diameter of 58.4 cm was achieved, according to the Wrigley website with Hubba Bubba's three.

In the 1980s, a Hubba Bubba radio play appeared on the German market under the title " Hubba Bubba - The Secret of Dondra ," a studio - EUROPE - production. The game lasted about 50 min. This radio play, there were at first only after submission of a coupon, which was to be found in children's magazines, and later it was still available for a short time on the market.

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