Hugo Boss

Line

• Hellmut Albrecht, Chairman of the Board
• Claus -Dietrich Lahr, Chief Executive Officer

The Hugo Boss AG is a publicly traded clothing manufacturer based in Metzingen in Baden- Württemberg. Boss and Hugo Boss is also one of Germany's most famous fashion brands. Hugo Boss is located since 2007, majority-owned by the financial investor Permira.

History

In 1924, the company by Hugo Ferdinand Boss ( 1885-1948 ) was founded as a manufacturer of workwear in Metzingen.

In the 1930s, the company's management consisted of professing Nazis and won contracts for the supply of uniforms to the SA, SS, Wehrmacht and Hitler Youth. The company, which consisted of approximately 300 employees employed during the Second World War forced laborers from Western and Eastern Europe. In the denazification process Hugo Ferdinand Boss was first as " Loaded ", classified as a "fellow traveler ". The occasionally used assertion, Hugo Boss have been responsible for the design of the SS and party uniforms is wrong. For these organizations were themselves responsible. In June 2000, the Hugo Boss AG Foundation Initiative of German Business joined to compensate the forced laborers. A first, given by the company commissioned and funded study on the situation in the Third Reich, was not a second, also under take each funded study was published.

When Hugo Ferdinand died in 1948, took his son Eugen Holy management of the company. Only this time, the company began to manufacture men's suits. 1967 took over the sons of Eugen Holy, the brothers Uwe and Jochen Holy, operation. In 1975, the Austrian designer Werner Baldessarini has been set, which eventually rose to become chief designer. In the 1970s and the factory outlet in Metzingen by Hugo Boss began, which developed an entire outlet city over the years. On 19 December 1985, the company went first with preferred shares on the stock market.

In 1991, the Italian Marzotto Group became the majority shareholder. The Holy brothers left the company in 1993. Chairman was Peter Littmann, the youth line Hugo and 1994, named after the chief designer premium line Baldessarini introduced in 1993. 1997 was first designed in the history of the brand Hugo Men's Clothing by Hugo Boss. After disagreements between Littmann and the Marzotto Group in 1998 Werner Baldessarini was appointed Chairman of the Board, among other things, with Boss Orange pushed forward as the successor collection for the set Boss Sport line in the sportswear division. 2000, the company introduced under the brand name Boss Woman one produced in Milan under the German designer Grit Seymour main collection for men fashion, however, initially import high losses and only in 2002 after a successful repositioning was slow with a design team in Metzingen. Baldessarini 2002 left the company and the boss manager Bruno Salzer ( 1995 CSO ) took over the post of CEO. Salzer created the lifestyle group Hugo Boss, rescued the women's line Boss Woman and pushed ahead with international expansion. 2005 separated Marzotto his clothing and fashion activities in the Valentino Fashion Group from, the main shareholder of Hugo Boss was so until the end of 2009.

2007 Valentino was taken over by private equity firm Permira for 3.5 billion euros, which has a significant impact on the company Hugo Boss ever since. Salzer retired in February 2008, among other things because of disagreements about the business policy and a special dividend in favor of Permira in the amount of 345 million euros, from the company. Mid-2008, the former Louis Vuitton and Christian Dior manager Claus -Dietrich Lahr was appointed Chief Executive Officer. End of 2009, Hugo Boss was removed from the Valentino Fashion Group; henceforth the proportion of Permira via Red & Black Holding is held. For a share sale in November 2011, the Red & Black Holding holds Hugo Boss 66 % of the total share capital and 89 % of the voting rights. In April 2010, members of the Marzotto family had been appointed to the Supervisory Board, raising sales rumors, but denied the Permira.

In January 1999, Hugo Boss went online for the first time with their website. In 2009 the company launched the mail order through an online store on your website. The end of 2011, the Company operated 622 own Hugo Boss stores worldwide.

Brands

• Boss brands

Menswear

Under the umbrella brand Hugo Boss Boss operate the two brands (core brand ) and Hugo (young fashion 1993 for men launched ).

• Boss Black ( business, evening, and elegant leisure wear )
• Boss Selection ( high-priced men's collection from 2004, extended by Boss Selection Tailored Line 2009 2012 integrated with Boss Black )
• Boss Green (sports and golf apparel for men from 2004, launched in 1998 as a Boss Golf, from 2000 as Boss Green Label)

• Hugo (young fashion collection )

The Baldessarini brand was sold to Werner Baldessarini in September 2006. Baldessarini sold directly following the second biggest European Men's Fashion Group Ahlers in Herford. The Boss Baldessarini brand portfolio has been replaced by the already launched in 2004 Boss Selection collection. Boss Selection was mid-2012, integrated into the main line Boss Black and abandoned as a separate collection.

Ladies Clothing

In 2011, the women's fashion segment represented 11 % of the annual turnover of Hugo Boss. Boss women's fashion is sold under the following brands:

• Boss Black / Boss Woman (since 2000; 2003 realigned )
• Boss Orange (since 2006)
• Boss Green ( since late 2010 )

• Hugo ( 1997 )

Children's clothing

There is since 2008 a collection for children 's clothing label Boss Orange and since 2009 produced under license Boss Kidswear collection for boys and girls.

Heimbedarf

2012 Boss Home collection with sheets, towels and other articles was launched for home use.

Boss Fragrances

Procter & Gamble sells under the name Boss and Hugo and Hugo Boss perfumes, creams and shower gels. P & G has acquired a trademark license from Hugo Boss at the moment.

Designer at Hugo Boss

The designers of the individual fashion collections are called at Hugo Boss Product Manager.

• Boss Black: Kevin Lobo (2009 -), Ingo Wilts (2005-2009 ), Lothar Reiff ( 1977-2005 )
• Baldessarini: Werner Baldessarini (1994-2002)
• Boss Selection: Kevin Lobo (2009-2012), Ingo Wilts (2004-2009)
• Boss Woman: Eyan Allen ( 2011 - ), Karin Busnel (2008 -, Head Designer), Graeme Black (2009 - Creative Consultant), Marta Szymendera, Ingo Wilts (2005-2009 ), Lothar Reiff (2002-2005), Natalie Acatrini (2002-2005), Caterina Salvador (2001-2002), Kathrin Hüsgen (1999-2006), Grit Seymour (1999-2001)
• Boss Orange: Bernd Keller ( HAKA, 2012 - ), Eyan Allen ( 2008-2011, Senior Vice President ), Andrea Cannelloni (2005-2008 ), Ilka Bennewitz (2005-2009)
• Boss Green: José Janga (2007 -)
• Hugo: Jan Loewen (2008 -, Senior Vice President ), Susan Blommen (2010 -, Senior Head Designer), Bruno Pieters ( art director 2007-2010), Eyan Allen (2007 creative director ), Volker Kächele ( 1993-2006 )

Shareholder

Up to and including 15 June 2012, the share capital was divided into no-par value ordinary bearer shares and preference shares. On June 15, 2012 after market close the preference shares were converted into ordinary shares and converted all shares to registered shares. The share capital of the Company consists of 70,400,000 since then without par value common stock.

Status: February 2014

Marketing

The Hugo Boss AG promotes since 1996 every two years as a cultural sponsor of the Solomon R. Guggenheim Foundation awarded Hugo Boss Prize and supports international contemporary exhibitions. Likewise, there has long been an intensive cooperation with the Salzburg Festival. So equips boss every year since 1999 from various performances.

In sports sponsorship segment Hugo Boss is in the areas of Formula 1 (McLaren Racing, since 1972), DTM ( Mercedes -AMG since 2006), Golf, Tennis (Davis Cup since 1987), football ( sponsor of Mario Gómez, since 2009), sailing ( since 2003 ). The sponsoring activities of the company began in 1972 with the support of the racing driver Jochen Mass and the racing team McLaren. In golf, Hugo Boss acts both as a supplier of players (eg the state in 2012, Martin Kaymer, Ben Crane, Henrik Stenson, Max Kramer and others) as well as a sponsor of golf tournaments (BMW PGA Championship, BMW International Open, Hong Kong Open ). In 2003, the Hugo Boss sailing team with its own yacht skipper Alex Thomson at the was launched.

Gallery

Boss boutique in Brisbane, 2011

Hugo Boss Yacht, 2010

Mr. Hugo perfume, since 1995