Hummer
As the inspiration for the brand was the military vehicle High Mobility Multipurpose Wheeled Vehicle ( HMMWV ).
History of Hummer
The Hummer brand originally consisted of a model (which until 2003 was the model name H1), which was developed and produced by AM General Corporation. AM General also has the ancestors of all Hummer, the military HMMWV ( Humvee ), developed for the U.S. Army and builds him since 1985 until today.
Since the late 1980s the company was planning, a civilian version of the Humvee for sale. In 1990, AM General then 2 identical white Hummer in London to Peking Motor Challenge attend a rally on the streets of the former Soviet Union, in which the starting field usually consists mainly of classic automobiles. The two lobster managed the trip with ease, and highlights of the rally were broadcast in the United States on ESPN. This event was Dwarfed but by the public attention that was given to the HMMWV in the following year by the coverage of its services during the Second Gulf War.
From 2004 Hummer was sold internationally through selected importers and distributors in Europe and other markets. Although only small numbers were sold, but the lobster was so popular after all that Australian importers to went over to convert the H3 to RHD - although not officially GM sold the brand in Australia. As of 2006, GM made the Hummer H3 in his South African plant in Port Elizabeth. The H3 produced there were earmarked for the South African market and for export to other countries with left-hand traffic, such as Australia, the UK and Japan.
According to media reports GM was on 2 June 2009 with the Chinese manufacturers of special machinery Sichuan Tengzhong Heavy Industrial Machinery a buyer for the Hummer brand and signed a preliminary agreement for a sale in the third quarter of 2009. 's Headquarters should remain in the United States and 3,000 jobs should be backed up. The sale was delayed several times due to the lack of approval by the Chinese government. Experts speculated that the government refused their consent because of the high fuel consumption. The fuel consumption and emissions of the Hummer vehicles is contrary to current destinations of China, to reduce pollution and also to move the domestic automotive industry more environmentally friendly vehicles. Thus, the sale ultimately failed, and GM was on 24 February 2010 that it has to stop production of Hummers and handle the brand.
The media coverage of the Hummer models is very high. For example, the series CSI: Miami supplied with lobsters.
In May 2008, the sales of the brand compared to the same month last year by over 60 % and from 4636 have plummeted to just 1843 vehicles. The smallest H3 is still there best, the only model in the paragraph "only" has halved. GM therefore placed the existence of the brand already at this point in question. In spring 2010, eventually ran the last copies of the lobster from the tape.