I'm Backing Britain

Buy British was launched in November 1931 campaign with which the British government during the Great Depression in 1929 trying to achieve the balance of payments equilibrium again, without having to immediately resort to protectionist import duties. The campaign was led by the Empire Marketing Board. She took advantage of previously developed advertising techniques and techniques of public relations and sat on voluntary support by third parties. Were offered the prospect of a trade balance equilibrium, a stable British currency (pounds sterling ) and others.

The campaign had only limited and temporary effects, although it was technically efficient.


At the end of the 19th century also in other European countries began the industrialization, they tried in the UK, to make it through the signing of imported goods supposedly inferior products (for example, imitation products ) recognizable. The British trademark law of 23 August 1887 ( Merchandise Marks Act 1887) before wrote that on goods the country of origin is clearly indicated. This should to exclude the recognition of imported goods - especially those from the continent - allow, their quality was generally considered bad. 1891, the " Madrid Agreement Concerning the Repression of False Indications of Source on Goods " was agreed. Many other states take over all these labeling requirements.

The labeling requirement also existed after the First World War on. "Made in Germany" seemed increasingly like a seal of quality; the negative imaginary goods marking the opposite effect of the intended.


In 1968 there was a brief patriotic campaign called I'm Backing Britain. She began spontaneously when five Surbiton secretaries in the London borough began voluntary and unpaid work a day half hour longer and others demanded that do the same. This was a huge echo and was within a week a nationwide social movement ( ' movement '). The unions were skeptical. Some suspected the campaign, working hours surreptitiously to lengthen and helping to conceal inefficiency in management.

After a few months it became apparent that the campaign neither implications for individual companies nor the economy had generally; interest waned; Disappointment and anger were spreading themselves. The campaign is known in the UK to this day and is considered an example of a failed attempt to improve the prospects and opportunities of the British economy.

As part of I'm Backing Britain Robert Maxwell tried in 1968 to launch a ' Buy British! ' Campaign.