I Am is a documentary about the pop stars of the talent agency SM Entertainment. The development of young people is shown by their time as trainees up to the star with great success.

The film also shows performances from the concert, SMTown Live World Tour in Madison Square Garden in New York. Included are Kang Ta, BoA, TVXQ, Super Junior, Girls' Generation, Shinee and f (x).

The film came in the South Korean cinemas on 10 May 2012.


The film was produced by CJ Entertainemt and SM Entertainment.

On April 24, 2012, SM Entertainment released the title song Dear My Family.