Ice cream bar
A Eisriegel, also ranks performance or ice cream bars, ice cream is a dessert on the basis in which the ice is surrounded by a chocolate coating.
Invention
The invention of the claimed Eisriegels immigrated to the United States Danish -born teacher and candy store owner Christian Kent Nelson ( 1893-1992 ). He claimed to have had the idea for his product Eskimo Pie in 1920, as a boy in his shop could not decide whether he should buy ice cream or a chocolate bar. In December 1921 Nelson filed an official sponsor of the United States a patent application for his Eisriegel, which was granted on 24 January 1922. Later courts ruled, however, that the immersion of ice cream in chocolate has long been standard practice, and rejected all claims Nelson.
Early years
Nelson called his first bolt onomatopoeic I- Scream Bar this he created the still well-known in the U.S. slogan I scream! You scream! Everybody screams for ice cream! Only when he was entered into a business partnership with the American ice cream manufacturer Russell Stover, they named the product around in Eskimo Pie. The Eisriegel was crucial for the invention of the handle ice that first came in early 1928 as Eisriegel with stem on the market.
Although the concept was a huge success, and Stover / Nelson sold every day in the spring of 1922 one million Eisriegel, they could not win a success in business. Numerous imitators appeared, the two became entangled in protracted patent litigation. 1923 was their company close to bankruptcy, they sold it to the United States Foil Company, which originally manufactured the packaging of Eskimo Pies. This, in turn, the product could remain on the market in 1927 was the Eskimo Pie, the first ice cream that was available in the vending machine, starting in 1930 was the Eskimo Pie one of the first ice creams, there was in the normal food retailing. Since there was at that time no freezers, the company hired an extra container manufactures, which were filled with chilled carbon dioxide, and where the ice was stored in the grocery store.
Another successful competitors of the time were introduced in 1922 Klondike bar the Isaly family from Ohio or the Good Humor Eisriegel who introduced the stalk.
In Austria, the dairy industry generated AG (now part of Unilever) from 1927 Eisriegel and other flavors of ice cream under the brand name Eskimo.
In the Soviet Union
In the Soviet Union the Eisriegel, Eskimo experienced, called a bloom in the 1960s. The Eskimo generator (named after the Eskimo Pie ), 1959 was the first machine within the Soviet Union, with which ice cream was produced fully automatically on an industrial scale. Even if the customer preferred other forms of ice cream, to let them produce only semi-automatic, and made the use of numerous labor required, which is why the Soviet planners preferred the Eisriegel.
Current time
While the distribution area of Klondika bars from 1922 to 1982 at Ohio, Pennsylvania and West Viginia was limited, began this year, a group of investors, a U.S. advertising campaign for the product, and reached shortly after the market leader in the American Eisriegelmarkt. 1993 Unilever bought the company.
The American company Häagen- Dazs led Eisriegel 1986 in the range one. The Dove Bar comes from the 1960s, and became a worldwide product after Mars bought the product in 1985, a year after it already introduced the Snickers Eisriegel. Mars Inc. introduced in 1989 also a Mars Eisriegel one to boost the weak summer sales of its chocolate, what Nestlé ( Milky Way, Kit Kat ) and Unilever ( Cadbury ) responded with their own global offerings.