Iceberg (fashion house)

Company History

1974 launched the Italian entrepreneur Giuliana Marchini, who had founded in 1962 with her husband Silvano Gerani, knitwear company Gilmar in San Giovanni in Marignano Rimini, as a designer, the fashion label ICEBERG. With exceptional colors and materials, and surprising details and influences from the art world, the fashion sportswear brand catapulted to the top of the Italian knitwear fashion. In 1976, after the men's collection the pendant for ladies. The French designer Jean -Charles de Castelbajac had in 1975 worked with Gilmar and created in a row from 1978 for ICEBERG among other sweater with large-format images known cartoon characters like Felix the Cat, Snoopy and Bugs Bunny.

In the early 1980s ICEBERG switched the ad campaign " I Contemporanei " (Eng. ' Contemporaries ') by star photographer Oliviero Toscani, in which - as a novelty in the fashion industry - Prominent as the photographer himself, the designer Ettore Sottsass, the painter Mimmo Paladino, the prima ballerina Carla Fracci, the artist Andy Warhol and colleagues from the fashion industry including the fashion designer Franco Moschino, the designer Vivienne Westwood and fashion entrepreneur Luciano Benetton were used as testimonials. 1983 rose Patrizia Gerani, daughter of Giuliana and Silvano, the family company and took care of the fashion brand Gerani, which belongs as the labels HISTORY and Frankie Morello for Gilmar Group. In 1985 in San Giovanni in Marignano built Gilmar manufacturing plant where 500 employees were to busy, were design offices, located manufacturing plants, warehouses and offices. 1989 saw the first ICEBERG boutique in Via Montenapoleone 10 and a showroom in Milan was opened. In the same year debuted in collaboration with the Italian cosmetics manufacturer Eurocosmesi the first perfume of the house, ICEBERG Femme. 1990 saw the ICEBERG men's fragrance Homme. Opened in 1991, the ICEBERG store in New York (now closed ), 1993 its own business in Paris.

Mid-1990s were Isabella Rossellini, Farrah Fawcett, Sophia Coppola, Naomi Campbell and Iggy Pop for ICEBERG advertising campaign model. During this time there was also the sportive sports ICE Bridge collection, which was later discontinued. In 1995, the Americans Marc Jacobs was as a design consultant for ICEBERG obliged its own second-line collection Marc Jacobs look was produced by Gilmar. Marc Jacobs joined Louis Vuitton in 1997. Likewise, in 1995 the denim -based ICEBERG JEANS collection for men and women was launched, which ICEBERG JEANS later in ICE has been renamed. 2004 ICE ICEBERG JEANS was ( denim -based collection ) split and merged the end of the 2000s under the name ICE ICEBERG as a second line off the main line ICEBERG back into the label ICE -B (second line) and ICE -J. From ICE ICEBERG there is next to a leather collection for bags and shoes, since each season a starter and main collection.

Over the years, the selection of accessories with glasses, bags, shoes and watches has been expanded under the main label ICEBERG and there was a domestic items and porcelain series added, called ICEBERG Fragile. The perfume range was their scents ICEBERG Twice (1994, 1995), ICEBERG Universe ( 1997), ICEBERG Fluid ( 2000), ICEBERG effusion (2001) and ICEBERG Light Fluid ( 2003), each as a women's and men's version supplemented. ICEBERG evolved into the colorful lifestyle brand. Since 1995, the ICEBERG Collections at the Milan Fashion weeks are shown. As of 2000, Paolo Gerani, brother of Patrizia, the creative director for the ICEBERG main collection. 2001 ICEBERG presented a campaign by David LaChapelle with Pamela Anderson and Paris Hilton as models for ICEBERG. Since 2001, the ICEBERG Collections in La Pelota, a former gymnasium that has been converted to an event location will be shown in Milan. In 2002, the children's collection ICEICEICEBERG has been associated with its license partner Spazio Be on the market and later renamed ICE ICEBERG junior. At the time of minimalist fashion to ICEBERG did something difficult, but recovered in the mid- 2000s again. Since then, the Entwürde of the house are less flashy and subtle. In the Style Awards 2002, the British magazine MAXIM ICEBERG won the title "Best International Designer". How was insolvent since 2008 Belgian fashion company Donaldson and is also ICEBERG license partner of Disney in apparel and refers to the collections always on elements from the cartoon area such as Mickey Mouse or Goofy.

The Gilmar Group supported from 2004 emerging designer Giambattista Valli, a former designer Ungaro, in building his own label and signed him next to Paolo Gerani for five years as co- designer for ICEBERG. Valli created since 2008 also for Moncler Gamme Rouge, the women's collection. 2006, the perfume license Selective Beauty in Paris was acquired ( renamed since 2010 in Perfume Holding) and brought a new women's fragrance, The ICEBERG Fragrance on the market in 2007. The counterpart for men with the same name followed in 2009. The cuboid -shaped bottles for the two fragrances designed Paolo Gerani. The end of 2009 after leaving Valli, a former designer for Acqua Alessandro, Prada and Dolce & Gabbana, Massimo Trumbatore, was appointed chief designer of the women's collection at ICEBERG. Gerani and an internal design team are responsible for the men's collection. Trumbatore ICEBERG left in the spring of 2010.

In 2008 there were twelve ICEBERG own businesses worldwide. Besides ICEBERG boutiques in Italy, Paris, Amsterdam, Dubai, Moscow, Kiev and Kuwait exist in the UK and in the GUM department store in Moscow ICEBERG - shop-in - shop and shop -in-shop ICE ICEBERG brand in the UK, Russia, Saudi Arabia, China, South Korea and Dubai. The boutiques are guided in part by partners. Showrooms are made in Milan, Rome and Paris.

Current Collections

• ICEBERG - high-priced ready- to-wear fashion and accessories for men and women, each presented at the Milan Fashion Weeks
• ICE ICEBERG - fashionable second line in the upper Mittelpreissgment for men and women
• ICE ICEBERG junior - children's clothing for boys and girls, under license awarded to Spazio Be srl

Under the name ICEBERG awarded licenses collections of fragrances addition, there are ( Perfume Holding SAS ), spectacles and sunglasses ( Allison SpA) and bottled water (La Galvanina SpA).