IDEO

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  • Tim Brown (President and CEO )
  • Dave Strong ( CFO and COO)
  • Paul Bennett ( Chief Creative Officer )
  • David Kelley ( Chairman )

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  • Leif Huff
  • Axel Unger

IDEO is an international design and innovation consultancy. The company uses methods of human centered design and the concept of design thinking.

Business

The company has employees in the fields of industrial design, interaction design, communication design, engineering, software programming, branding, business administration, anthropology and psychology at twelve sites: Palo Alto ( the headquarters in Silicon Valley), San Francisco, Chicago, Boston, New York, London, Munich ( IDEO GmbH, a 100 percent subsidiary of IDEO ), Mumbai, Singapore, Shanghai, Seoul and Tokyo.

History

The company was created in 1991 through the merger of three design firms: David Kelley Design (founded by David Kelley, a professor at Stanford University and co-founder and director of the d.school - The Hasso Plattner Institute of Design ), ID Two ( founded by Bill Moggridge ) and Matrix Product Design (founded by Mike Nuttall ).

Products

Examples of products are the first industrially manufactured computer mouse for Apple, the second generation of computer mouse from Microsoft, the Palm V PDA, the Treo180/180g for Handspring, the Leap office chair for Steelcase, the CD player for Muji (part of the permanent collection of the Museum of Modern Art in New York City ) and the first insulin pen for Eli Lilly as well as the award-winning design awards smart meters for Yello Strom.

Developed in 2003 for Organ Recovery Systems first transport system for kidney transplants ( Lifeport ) was also included in the permanent collection of the MoMa and among other things, awarded the Medical Design Excellence Award.

A well-known example of an innovation in service design is " Keep the Change ", which IDEO has developed for the Bank of America.

2010, the open innovation platform OpenIDEO was presented.

Awards

  • Core77 Design Award
  • D & AD
  • Design Award of the Federal Republic of Germany
  • Edison Award
  • IF product design award
  • IF communication design award
  • INDEX award
  • International Design Excellence Award ( IDEA)
  • Medical Design Excellence Award
  • National Design Award from the Cooper Hewitt Museum
  • Red dot design award
  • Webby Award

Name and Logo

" ideo " is the combination form of the word idea, as it is used in words like ideogram or ideology. The company name ( company ) is therefore not an acronym and not a foreign word. Bill Moggridge, a founder of the company, it was, as he flipped through a dictionary.

The name IDEO is pronounced (in English phonology ) "eye -dee- oh".

Originally thought written as mixed, the company is written in capital letters since the design of the first corporate logos Paul Rand (1991).

Types of business entity Palo Alto, California David M. Kelley Palm, Inc. Handspring (company)
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