Imaginarium SA

• Aktiengesellschaft ( Spain)
• GmbH ( Germany )

Imaginarium S. A. is an internationally operating group of companies in the field of children's toys, children's furniture, children's toiletries. The company was founded in 1992 and is based in Zaragoza, Spain. In Germany Imaginarium has been present since 2009.

Franchising and Online Sales

The sold through its own stores and over the Internet. Worldwide, the company has a total of 398 outlets in 29 countries. In Germany, to date there are 17 shops, which are located almost exclusively in large cities. The shops are operated via a franchising concept. The company plans to expand its business on the German market.

Development of sales and total assets

The sales focus to date has been in the southern countries of Europe and Latin America. Total revenue was generated from approximately 153 million euros worldwide in 2012; an increase of 11 percent over 2011. these, accounted for the majority of sales (about 87 million euros ) on the Euro - Crisis Countries Spain, Portugal, Greece and Ireland. Alone Spain it covers half of all revenues and comprises 47 percent of the branches. The difficult economic situation in the euro - crisis countries has led to a significant drop in sales in the respective regions. Sales have fallen by 7 per cent year on year. Positive side, the business in Eastern Europe has developed. Here Russia is at the center of the expansion rate. With a turnover of about three million euros in 2012, the German share ( 2.1 percent ) of total sales was slight, but grew by 23 percent over 2011., Total assets of the company included the end of 2012 about 72 million euros after about 65 million euros in the previous year.

Product range

The target group are mainly babies, toddlers and children before the age of adolescence. In addition to age-appropriate toys include games, crafts and painting materials, bicycles and tricycles, and other devices to offer. Books and music, and the associated reproduction media are also offered. A further focus is children's furniture and various equipment and furnishings for the nursery. For baby's room décor and baby care products, in addition to typical baby toys, offered.