An imprint is publishing a word mark which is treated as a publisher in bookstores. Behind her, however, is a different named publishing company. Imprints are primarily marketing to the carrying dealer and the end user. The actual publisher always calls the imprint.

Large publishers put an Imprints to split their publishing program into several segments. Imprints are usually presented with its own program schedule and other marketing activities; as can be produced as a single program Preview greater attention to the merchants. Many publishers use to Imprints to establish a new program area commercially without very soften the Publisher Profile: Piper used the historical name of the Malik -Verlag as an imprint in for travel and adventure books, the Reclam publishing house offered novels and popular non-fiction books under the Imprint Reclam Leipzig, the educational publisher Klett dictionaries produced under the imprint PONS. The publishing house German Science Publishing ( DWV) founded his imprint German University Press as a print -on-demand subsidiary. About Imprints can combine and operate a differentiated pricing policy advertising effects. So a publisher can use with predominantly high-priced books a cheap -imprint and thus serve the low priced Modern Antiquarian, without damaging its own brand (eg Dorling Kindersley with the imprint Covent Garden).

Large corporations lead bought up publishing houses continue as an imprint in order to demonstrate the commercial continuity. The publishing group Random House (Bertelsmann) leads, for example as Imprints and Others on the publishers Heyne, Goldmann, DVA, Southwest, Manesseplatz and falcons with their imported publisher profile.

The term imprint is also used for the placement of a foreign company logos on a publication. Printing companies offer such as the imprint as a price option; here the pressure offered a discount and prominently presents the logo of the printing on the publication in return.