Incentives represent the link between motives (in the sense of need), and motivation; they are influencing behavioral stimuli that are inside or outside of a person. If they find their counterpart in the needs of people, they can cause the person to a certain behavior. Then activate your needs and lead to motivated behavior.

One distinguishes extrinsic incentives (eg monetary reward ), which are in an expected external benefits of action of intrinsic incentives or activity incentives (eg fun ) that exist in the expected positive experiences during the action.

Thus, incentives are effective, they must be perceived by the human being, the concept of perception is not to be understood in the physiological senses (hearing the acoustic sound structure ), but in a figurative sense ( recognizing the incentive nature of a situation).

The incentive for the purposes of the purchase incentive as it is treated in marketing is explained with incentive.

An overview of different definitions of the concept of incentives can be found in Schulz ( 2000: p 20 ) or Becker ( 2002, pp. 14 f.)