Indesit Company
The Indesit Company SpA (until 2005 Merloni Elettrodomestici ) based in Fabriano ( Ancona Province ) is a listed Italian manufacturer of household appliances. The company reported 2012 sales of 2.9 billion euros.
Company CEO Marco Milani is; he took over in May 2013 is also the Chairman of the Board of Andrea Merloni. The Merloni family holds about 59 % of the capital.
History
The company was founded in 1930 by Aristide Merloni in Albacina, a suburb of Fabriano and was originally called Merloni industry. The family presented only balances ago, and had thus early 1950s a market share of 40 percent in Italy. Some years later, the production of liquefied gas cylinders, gas cookers and water heaters began.
Under the brand names Ariston, the company began production of household appliances. 1970, after the death of the founder, the household appliances division was separated as Merloni Elettrodomestici of the other enterprise activities (heat plumbing, mechanics) and in 1975, a few years after the death of its founder Aristide (1970), the Merloni Group was of the three children ( Vittorio, Francesco and Antonio) reorganized into three independent companies:
- Merloni Elettrodomestici SpA, building services - later renamed Indesit Company with its president Vittorio Merloni;
- Merloni SpA Termosanitari, heating and sanitation - later renamed Ariston Thermo, led by Francesco Merloni and his son Paul as CEO;
- Antonio Merloni SpA, building services - later renamed ARDO elettrodomestici, led by Antonio Merloni.
Among the brothers, the three former parts of the company acted independently, and thus competed in the event of Indesit ( Merloni Vittorio ) and Ardo (Antonio Merloni ) in the manufacture of household appliances. In 2008, the Ardo Merloni Antonio was hit hard by the global economic crisis, so it was placed in receivership and declared insolvent. The Antonio Merloni Group had, inter alia, the trademark of the former subsidiaries in Germany, EFS Appliances: EBD ( Erwin Bonn Duisburg), FORON and Seppelfricke.
1985 acquired Merloni Elettrodomestici ( Vittorio Merloni ) the company Indesit, until then strongly represented a major competitor in the Italian market and abroad. Two years later the company was floated on the Milan Stock Exchange. In February 2005, Merloni Elettrodomestici was renamed Indesit Company, as Indesit is the more well-known brand outside Italy.
Brands and market position
Indesit sells products in Europe under the main brands Indesit, also under the name Hotpoint in the UK (acquired 2002; dortiger leader ) regional, Scholtès in France (acquired 1989) and Stinol in Russia (acquired 2000). The traditional brand Ariston, which is still used today by former Schwesterunternemen Ariston Thermo in the field of heating technology, was first merged with the brand Hotpoint for Hotpoint-Ariston in 2007 and is no longer actively used by Indesit for household appliances.
The company, according to BSH and Electrolux, the third largest European manufacturer of household electrical appliances. Indesit has and with a consolidated turnover of approximately 2.9 billion euros in 2012, a leading market share in the so-called white-goods appliances ( stoves, refrigerators, hot plates, dishwasher and washing machines) in Italy, Great Britain, Portugal, Russia Ukraine; by its own account, it is among the top three providers in France, Hungary and Greece. In the year, the company sold 13.5 million units, with a presence in 24 countries.
Indesit Company operates worldwide 8 production sites ( in Italy, Poland, UK, Russia and Turkey). The company employs 2012 16.331 employees worldwide.