Infomercial

An infomercial (composed of Information and Commercial) is a long commercial in the form of an entertaining TV show. It forms as a form of teleshopping is a common way to apply for various products, mostly kitchens, household, nursing or sporting goods. The common transmission format are 15 - or 30 - minute programs, in which advertise one or more moderators with or without a studio audience for a product or product line. Likewise, much shorter versions or spots emitted from two to seven minutes long.

It broadcasts infomercials in Germany mostly in times with a relatively small audience, eg in the morning, especially at smaller stations. However, it can also be operated individual television stations that broadcast around the clock infomercials.

Features

Often it is in German infomercials to synchronizations of an English original. Unlike television films, however, dispense with a lip-synchronized translation and partly the English original sound ( quieter) is here played in addition to the translation, which minimizes the one hand, the cost of synchronization and on the other the impression that it is such a novel product of as the United States is reinforced. Thus, the potential customer also suggests that this particular product is only available now and these sales platform from abroad to make a purchase more attractive. To promote the benefits of the products, even animations are both moderators and customer original sounds ( Testimonials ), demonstrations, and to illustrate, such as sports equipment, used. Often, a comparison is drawn with other products, where these are in contrast to the advertised product in a negative light. To move clients to quickly calls are usually extras including a second copy of the product offered. Often the products are presented as a revolutionary, innovative and sensational; it should be made clear that there are advertised subject to no real and viable alternative. Some programs also psychological tools are used; such reference is for example made ​​to typical ideals of people (eg on the Slim and Beauty Ideal if sports equipment are advertised ), to suffering and troubles of everyday life (eg insects in the house, aching legs ) or household activities that, with negative be brought often arduous ideas in connection (such as the cleaning of floors ); this, the product is presented as easy -to-use redemption. Also, the viewer is often addressed directly.