Innocent Drinks

Innocent is a UK company that specializes in the production of smoothies and juices.

Since 2013, Coca- Cola owns 90 % of company shares.

Operations

Innocent was founded by Richard Reed, Jon Wright and Adam Balon 1999 and today employs 250 people. The drinks are sold in supermarkets, cafes, gas stations and other stores. The annual turnover in 2007 was 150 million euros, currently sells innocent every week around two million smoothies. The company is the European market leader.

Sustainability

The company places great emphasis on claims to sustainability. These include not only the bottles, which are made from 35% recycled plastic, and the reduction of the CO2 footprint, material savings, environmental protection and a foundation that flow into the 10% of annual earnings. The The Innocent Foundation supports development projects in the producing countries of fruits used.