International Typeface Corporation

The International Typeface Corporation ( ITC) was an international font manufacturer, was established in New York in 1970 by the font designers and graphic designers Aaron Burns, Herb Lubalin and Ed Rondthaler.

The aim of the company was to design typefaces and to become independent from the set system available worldwide. To date, writings and their licensing were mostly (eg, Linotype, Monotype, etc.) is bound to the set system of a font vendor. In the 70s, most fonts were designed for the photo set (which is a different licensing model made ​​it possible ), later it was also available in digital form.

In the early days working type designers such as Herb Lubalin, Tom Carnase, Ed Benguiat, Antonio Di Spigna, Matthew Carter, or German typographer Hermann Zapf for the ITC and influenced her style, which was decisively influenced by the zeitgeist of the 70s. The shapes are often round and bold, sometimes playful - with unconventional ligatures and swashes. Most fonts have in common the feature of an above-average -height. Examples of typical writings of this period are AvantGarde Gothic, ITC Garamond ( recut the fashionable Garamond ), Lubalin Graph, Bauhaus, Tiffany, Souvenir, Benguiat and Usherwood.

Since 1973, the ITC announced the in-house magazine U & lc. ( Upper and lower case = upper and lower case letters) out whose title lettering has become an epitome of the ITC 's own typography style. Editor of the influential typography magazine until his death Herb Lubalin.

In 1986, the ITC by Letraset, bought in 2000 by Agfa- Monotype, but still exists under the same name to this day. The abbreviation ITC finds itself today as part of the names of many partly popular writings again.

The ITC is one of the progressive precursors numerous independent type foundry of the present, for example, FontShop or Emigre.