Ipsos

The Ipsos SA is an international market research company. It was founded in 1975 and is listed on the Paris Stock Exchange since 1999. The company's headquarters are located in Paris.

Ipsos GmbH

The Ipsos GmbH is a subsidiary of Ipsos SA. In Germany, the market research company employs approximately 500 people at its locations in Hamburg, Mölln, after the acquisition of Synovate in 2011, including Frankfurt am Main and Munich, since 2013 also Berlin, and approximately 3,300 freelance interviewers nationwide. In 2011, the turnover of Ipsos GmbH totaled 52.6 million euros.

The Ipsos works primarily in the areas of

And specializes in survey-based research: qualitative and quantitative, with telephone, personal, written or online surveys carried out.

History

In Germany Ipsos emerged from the merger of various research institutes:

  • GFM (founded in 1945)
  • GETAS (founded in 1957)
  • WBA (founded in 1971)
  • INRA ( founded in 1963 )
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