The Italian company Fabbrica Automobili Itala made ​​automobiles in America under the brand name Itala. It was in the early decades of the 20th century one of the most prestigious production companies whose cars were praised for their robustness and sportiness.

It was founded in 1904 by Matteo Ceirano in Turin and looked from the beginning to compete with the already established brands Fiat and Isotta Fraschini -.

Thanks to its solid and progressive constructions like the borrowed from Hotchkiss drive shaft and engines with cylinder valves, had the heavy car a good reputation among the then invariably rich customers. Almost all European ruling houses of the time had an Itala.

The most famous passage of a Itala was undertaken by a nobleman. In 1907, Prince Scipio Borghese and Ettore won Guizzardi the demanding race from Peking to Paris on a white Itala with 45 hp, which can be seen today at the Turin Motor Museum.

1929 Itala was sold to the truck manufacturer Officine di Tortona Metallurgiche. Thereafter, until 1935, a few isolated vehicles were produced until the operation finally closed and the remains were bought by Fiat.

Ettore Guizzardi with Itala35/45 HP before the start of the rally Paris - Beijing

Itala 51 SS