JCDecaux

JCDecaux is an international company with its headquarters in Neuilly -sur -Seine near Paris, which specializes in outdoor advertising and street furniture for outdoor advertising. The public limited company under French law is listed on the Paris stock exchange Euro Next and one of the world 's largest outdoor advertising companies.

Core business

Understanding business plan is the installation, cleaning and maintenance, for example, of bus shelters at tram and bus stops for a Public Undertaking or a city. In return, the company receives all costs from the mounted there advertising revenue. Following the same principle, the company also operates the City-Light Columns, illuminated city planning boards, fully automatic self-cleaning toilets, recycled glass containers and other products. A special feature of JCDecaux is the beige to brass-colored design of street furniture, with which it freed the outdoor advertising of their previous shoddy image, while the service vehicles with a white roof in combination with a dark vehicle lower half and a ring in the national colors in the center of the vehicle to draw attention.

Cyclo City

Under the name of cyclo City JCDecaux offers a total of 67 cities worldwide (as of September 2010) Bikes on. Like other Fahrradleihsysteme, such as the Deutsche Bahn ( Call-a- Bike), cyclo City relies on fixed stations in the urban area where the bikes can be rented and returned. In addition, the service is usually offered in cooperation with the respective city and cross-financed by long-term advertising contracts with this. Thus, the fees do not cover costs and there are stronger incentives created to use the system and to relieve the inner cities from car traffic. Also the competitor Clear Channel offers a similar bike rental system.

History

Founder of the company, Jean- Claude Decaux (* 1937). He began in 1964 with the business of outdoor advertising in his native France. After Decaux also successfully anwandte his concept in Belgium, in 1982, he sent one of his three sons, Jean -François Decaux (* 1959), by Germany. This initially worked six years from Hamburg in the German market, before he lived another two years in Cologne, where the German company is located. In the Forbes list of billionaires current world is the family Decaux the 154th place with a fortune of U.S. $ 4.2 billion.

The company, in which the family holds a 70% stake, has a market capitalization of € 4.8 billion billion worldwide sales in 2005 amounted to € 1.7 billion. The Group is the world after the U.S. company Clear Channel in second place and is active in 46 countries around the world with 7,900 employees. In Germany 550 employees for JCDecaux, which achieved 2005 sales of 100 million euros mainly in Berlin, Dusseldorf, Hamburg, Cologne, Leipzig, Munich, Stuttgart and Frankfurt am Main airport work.

The special relationship between JCDecaux and Wall AG

2001, when the Landesbank Berlin was in financial difficulties (Berliner Bank scandal ), Decaux bought her from a share of 11.5 % of the competitors Wall AG, without consulting Hans Wall. In autumn 2003, Decaux was able to increase its stake to 35 %, which is a total of € 57 million cost him, but only for a call option, after Hans Wall in 2008 was able to buy its shares back. The equity was based on a common but unsuccessful participation in a procurement in New York City. Meanwhile Decaux has secured its presence in New York through long-term contracts with the airports La Guardia and John F. Kennedy and the Port Authority.

In the summer of 2006 intended the Berlin Senate to privatize the VVR Berek, a company operating in the same market segment subsidiary of state-owned BVG, JCDecaux surpassed in a tender with € 103 million for the acquisition of the company his Berlin competitors Wall AG, the only € 83 million had commanded. JCDecaux ultimately awarded the contract.

2002 counted JCDecaux together with Clear Channel, Viacom and Ströer to the interested parties for the acquisition of Germany's largest outdoor advertising specialist, Munich German cities media ( DSM), a company from the ownership of 28 cities and municipalities, which was ultimately swallowed by competitors Ströer.

In September 2009, JCDecaux took over the majority of the Berlin Wall outdoor advertising. Recently, 40 percent of Wall - shares owned by JCDecaux, with the purchase of the shares of the company founder Hans Wall, the percentage increased to 90.1 percent. 9.9 percent of the shares are held by CEO Daniel Wall. The purchase price was not disclosed. Hans Wall remained chairman of the board.

JCDecaux in Switzerland

In Switzerland JCDecaux owns 30 % of the shares of SGA APG AG, the largest Swiss outdoor advertising company. Jean -François Decaux is also Chairman of the Board. At APG | SGA AG include companies in Switzerland, Montenegro, Romania and Serbia. APG | SGA General Plakatgesellschaft, the Swiss market leader for billboard advertising, is the largest APG | SGA AG subsidiary.