JK Wedding Entrance Dance

JK Wedding Entrance Dance is a web video from 2009, showing a dance to the song Forever by Chris Brown at the beginning of an American wedding. The video, which was part of a viral marketing campaign for Chris Brown, gained great popularity and a worldwide media coverage.

Content and publishing

The video shows the dance to the song Forever by Chris Brown, who was played at the beginning of the wedding of Jill Peterson and Kevin Heinz in Saint Paul on June 20, 2009 instead of the usual wedding march. The LCD toggles the folder, groomsmen and bridesmaids dance to the music through the corridor, follow them groom and bride. The idea for the dance comes from the bride Jill Peterson.

The short film was uploaded on July 19, 2009 on the video platform YouTube.

Effect and reception

After the success of the video on YouTube, the couple was invited to several TV shows, including Good Morning America and Today, where they repeated the dance. By November 2009, the video more than 30 million times on YouTube was retrieved. In a broadcast in September 2009 episode of the TV series The Office of the dance was adjusted.

In Germany reported among other RTL and several radio stations in the news about the video.

Due to the popularity of the video sales of the Forever songs increased dramatically. The title reached number 4 in the iTunes charts and # 3 on Amazon.