John Bargh

John A. Bargh ( born January 9, 1955 in Champaign ( Illinois), USA) is an American psychologist. His experiment the unconscious influence of behavior by priming of 1996 went straight into the list of classic experiments in psychology. His works have great impact on the discussion of free will. He himself says: " Free will " is a religious term; he is not a scientific term. "

Life

Bargh studied psychology to the bachelor's degree at the University of Illinois and moved for post-graduate studies at the University of Michigan, where in 1981 he earned his doctorate degree at Robert Zajonc. His dissertation was awarded a prize by the Society for Experimental Social Psychology. In the same year he became an assistant professor at New York University, where he remained for 22 years of employment. He now works at Yale University, where he founded the Laboratory Automaticity in Cognition, Motivation, and Evaluation ( ACME).

Experiment "Florida effect"

The subjects should first form of four sets of five predefined words, for example "finds, he, it, yellow, instantly " the sentence " he finds it instantly ." Then they should go for a second job to another room at the end of a corridor. In the actual experiment, it went to measure it, how long the subjects required for the course. One half of the group, the experimental group had to get word lists that terms such as Florida, forgetful, bald, gray or fold contained, ie words that are associated with old people. This group was significantly slower than the control group, that is only reading certain words influenced the behavior of the subjects without this it noticed something. They mentioned their behavior under lying as their conscious control.

The fact that the effect also works in reverse, Thomas Mussweiler could show. His subjects had to walk about five minutes slow. Subsequently, they were better able than the control group to identify words that are associated with old people.

The Florida - effect was in 2011 in a study not be reproduced, which led to a controversy about the detectability of priming.

Awards

  • 2011 - Elected Fellow of the American Academy of Arts and Sciences
  • 2007 - Scientific Impact Award of the Society for Experimental Social Psychology
  • 2006 - Donald T. Campbell Award from the Society for Personality and Social Psychology
  • 2001 - Guggenheim Fellowship
  • 2001 - Fellow of the Center for Advanced Study in the Behavioral Sciences
  • 1990 - Max Planck Research Award ( with Peter Gollwitzer )
  • 1989 - Early Career Award from the American Psychological Association

Writings

  • Morsella, E., Bargh, JA, & Gollwitzer, PM ( 2009). Oxford handbook of human action. New York: Oxford University Press.
  • Hassin, R., Uleman, J., & Bargh, J. (Eds.). (2005). The new unconscious. New York: Oxford University Press.
  • Gollwitzer, P. M., & Bargh, JA (Eds.). (1996). The psychology of action: Linking motivation and cognition to behavior. New York: Guilford Publications.
  • Uleman, J. S., & Bargh, JA (Eds.). (1989). Unintended thought. New York: Guilford Publications.
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