Johnnie Walker

Johnnie Walker is a brand of Scotch Whisky Blend of the beverage company Diageo and the best-selling Scotch whiskey in the world.

History

The start under John Walker (1820-1857)

After his father's death in 1819 sold John Walker and his mother the former family farm near Kilmarnock, and opened with the proceeds a general store in the village. The range of Business has been extended after a while to whiskey. John turned blending methods that were used at that time for tea, tentatively on whiskey. Business with whiskey went well, after its destruction by a flood in 1852 was built the company again. 1857 died John Walker.

Rise to international brand (1857-1925)

With the death of his father Alexander Walker took over the business and the task of whiskey blending. The phylloxera plague that almost destroyed the entire stock of French vines 1858-1863, the Walkers came as the entire Scottish whiskey production in this period benefited. The hitherto much drunk cognac, but also wine and brandy, were this plague much more expensive. 1860 a new law was passed which made ​​it possible for the first time, in addition to malt whiskeys to use grain whiskeys for blending. The new flavors helped to expand the sale. Over the years, branches were opened, the first in London in 1880. Others followed in 1880 in Sydney, in South Africa and 1897 in Birmingham. When Alexander Walker died in 1889, his sons took over George Paterson Walker and Alexander Walker II together the management. While George cared mainly about marketing and sales, Alexander took over mainly the work of dazzling. During this time, the company acquired a number of Scottish distilleries, so among other things 1894 Cardhu and Talisker 1916.

From Distillers Company Ltd.. Diageo (1925 to present)

1925 United Distillers Company Ltd., founded in 1877. ( D.C.L. ) ​​with John Walker & Sons. 1987 merged D.C.L. and Arthur Bell & Sons to United Distillers. These were combined with International Distillers & Vintners after the merger of the corporations Guinness and GrandMet 1997 United Distillers & Vintners the ( UDV ). 2002 UDV went completely in the group Diageo. In 2012, Johnnie Walker whiskey were sold by more than 170 million liters.

Advertising and reception

Today rectangular bottle replaced in 1870, the round bottles used until then. This did not happen as a marketing strategy, but to save space during transport. Since 1909, one used as a company logo of Striding. The grouse computer game was developed as an advertisement for Johnnie Walker in 1999.

Marius Müller -Westernhagen sang about whiskey places in 1978 under the title song on his album Johnny W By Peppermint I 'm your prince.

Products

Early 2014 led Johnnie Walker blends six in the normal range, and there are always special anniversary editions:

  • Red Label
  • Black Label
  • Double Black Label
  • Gold Label Reserve
  • Platinum label
  • Blue Label

The fillings of the Green Label (15 years) and Gold Label (18 years) in 2012 set. In particular, the prices of remaining stocks of the very popular Green Label are then soared in height.

Blended whiskey John Walker (grocer) Cognac, France Single-Malt-Whisky Cardhu distillery Talisker distillery
443361
de