Jordan Motor Car Company

The Jordan Motor Car Company ( JMC ) was an American automobile manufacturer. It was founded in 1916 in Cleveland, Ohio, by Edward S. " Ned " Jordan, the former head of advertising ( "Advertising Executive" ) of the Thomas B. Jeffery Company ( manufacturer of the Rambler ), in Kenosha. Until 1931 she produced automobiles by this used parts from other manufacturers. Jordan automobiles were more known for their attractive design as for their advanced technology. Thus, the advertising of this brand was often more original than the vehicles themselves. Jordan once said in this regard: "Cars are too dull and monotonous " ( "cars are too dull and drab" ). In his opinion, the people were in, since they smartly dressed, drive too " fancy cars ."

The Jordan Motor Car Comp. established its factory in the eastern city of Cleveland (1070 East 152nd Street ) along the Nickle Plate Railroad track. The location was ideal for the shipment of the finished automobiles. The plant was constructed in two steps: With the construction of the main building was on April 5, 1916 started. About seven weeks later it was completed. The expansion followed shortly thereafter and was built a few months after the start of the main building.

Some parts of the Jordan cars were purchased from foreign companies. Foreign components were among other Continental engines, Bijur starters and Bosch ignition. According to Ned Jordan biographer James H. Lackey the source for the bodies of the early Jordan car was a secret. Although Jordan had the capacity to paint bodies themselves, to be mounted on the chassis and set passenger cell, but lacked the ability to produce their own bodies. Bodies later models were obtained from a number of companies in Ohio and Massachusetts.

In the first production in 1916, Jordan sold over 1000 vehicles. Although most automotive brands then left exclusively to the Japan -Black paint which dried up in a few hours, were Jordan automobiles available in no less than three different red Variations: "Apache Red ", " Mercedes Red" and " Savage Red ". Further, " Ocean Sand Grey " Venetian Green ", " Egyptian Bronze " ," Chinese Blue " and Black available. On most extravagant likely the paint probably " been ' Submarine Grey, as they are the by a khaki color- forming roof and orange wheels of other variations differed.

Even were the details with which the Jordan automobiles were equipped, surprisingly progressive for its time - for example, the Benzineinfüllstutzen, which was moved from the vent plate to the rear of the vehicle. Now the site of one of the most modern cooling systems of his time in his place. Jordan produced since the mid-1920s its parts completely in steel and thus about ten years ago Buick and eight years before Chrysler Airflow with the model.

Ned Jordan was one of the first automotive manufacturer who applied for its products emotionally and sassy. These included appropriate advertising campaigns and unique names for their vehicles, such as the "Sport Marine", the " Tomboy " or "Playboy". In 1920 the brand expanded its model range to the coupe " Friendly Three" with the slogan: " Provides two people square, three if they are friendly " ( " Seats two, three if they're friendly" ).

1927 landed the company with the luxury compact car Little Custom a failure that brought them into financial difficulties. 1931 JMC imagine a production. The data on the total number of produced automobiles fluctuate 30000-100000.

450192
de