Juicy Couture

Juicy Couture is a California fashion brand, which is the fashion company Liz Claiborne belonging. Products under the label are mainly sold in the United States. In addition to her fashion and accessory lines for women Juicy Couture sells children's, baby and animal collections. The company is based in Arleta, a suburb of Los Angeles in the San Fernando Valley.

History

In 1994, Gela Nash -Taylor and Pamela Skaist -Levy her own fashion label, Travis Jeans, which sold pregnancy pants. In 1996 she changed the name of the label into Juicy Couture. They were originally going to design girly, affordable fashion. Now, however, most of the Juicy Couture clothing cost more than 100 €. Since they do not have much money at the company's founding available, they sent their tracksuits to stars like Madonna, who gave the label so inexpensive publicity. By 2004, Juicy Couture was to buy only a small label and in just a few shops in America. Operational in early 2009 Liz Claiborne Inc 61 worldwide Juicy Couture stores with an average store size of 340 sqm and a further 33 outlet stores. Juicy Couture in 2008 reached a turnover of USD 604.6 million.

Of 2006, Taylor and Levi a new clothing line named Couture Couture containing 20 higher-priced garments. The first house and pajamas collection Choose Sleep was released in 2008.

Products

Juicy Couture primarily offers women's clothing. In addition, bags, shoes, jewelry, pet accessories and perfume are offered. Most of the products are made ​​of suede, especially their colorful, mostly printed with funny lettering tracksuits. Juicy Couture is known for its slogans on garments. Your slogans never occur in two different fashion lines.