Jumpman (Logo)

The " Jumpman " logo is by Nike. With him, Michael Jordan merchandise products are marketed, including the well-known and financially successful basketball shoes of the Air Jordan brand.

The Jumpman logo is a silhouette of a recorded in a studio photos, in which Michael Jordan performing a dunk. However, he did not actually gedunkt in the recordings, but only jumped into the air and it has spread his legs. This image was the Air Jordan I resolved to increase sales and became known quickly.

The III 1988 Air Jordan brought to the market, was the first Air Jordan shoe that had the Jumpman logo, which at the same time the old " Wings " logo was replaced, which is still on the Air Jordan I and Air Jordan II appeared. With the new logo should be reminded of Slam Dunk title, the first time in 1988 Michael Jordan won.

The Air Jordan line, the Jumpman logo consistently appears on all models, with the exception of the Air Jordan VIII, on which it was replaced with a peace symbol.

In the years 1994 and 1995, Nike produced along with Warner Brothers Bugs Bunny a commercial series with Michael Jordan. In conjunction with the parody of the Nike Jumpman logos marketed some merchandise on which the silhouette of Bugs Bunny was seen, combined with the words " Hare Jordan" - a corruption of the terms 'air ' and ' hare ' - English for rabbit.